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Social Media: Friend of Business

Explore the history, meaning, and impact of social media on the IT sector. Discover how it improves customer equity, competitive intelligence, and brand equity, while remaining highly cost-effective. Learn about the exchange of ideas for better products and services and take away valuable insights.

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Social Media: Friend of Business

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  1. Social Media: Friend of Business By: Eric Phillips

  2. Brief History

  3. Spell It Out The Meaning of Social Media The Abundance of the Social Community

  4. What This Means for IT Sector Destined Partners

  5. 3 Great Things

  6. Improved Customer Equity

  7. (Bodnar, 2010, p. xx-xx) It’s A Process

  8. Competitive Intelligence through Social Media

  9. (Handmadeology, 2011, p. xx-xx) Cost Effectiveness

  10. Better Brand Equity • Better Customer Equity • Better Competitive Intelligence • Cost Effective • Exchange of Ideas for better products/services 5 Take Aways

  11. Bodnar, K. (2010, 24). 22 Educational Social Media Diagrams. Retrieved January 10, 2014, from http://blog.hubspot.com/blog/tabid/6307/bid/6005/22-Educational-Social-Media-Diagrams.aspx • Business Today (2013, December 26). IT industry logged high-growth in 2013 - Business Today - Business News. Retrieved January 14, 2014, from http://businesstoday.intoday.in/story/it-industry-logged-high-growth-in-2013/1/201806.html • Donnelly, M. (2013, January 15). Building Brand Awareness | Use Case Series. Retrieved January 11, 2014, from http://webcache.googleusercontent.com/search?q=cache:4wa8KMyfypoJ:www.meltwater.com/social-media-blog/social-media-marketing-use-case-building-brand-awareness/+&cd=2&hl=en&ct=clnk&gl=us • Handmadeology (2011). Etsy Ad Pricing: Comparing Them to The Competition | Handmadeology. Retrieved January 12, 2014, from http://www.handmadeology.com/etsy-ad-pricing-comparing-them-to-the-competition/ • Jobvite (2013, September 5). Recruiters Increasingly Adopt Marketing Tactics in Fierce Competition to Hire, 2013 Jobvite Social Recruiting Survey Shows — Jobvite. Retrieved January 12, 2014, from http://webcache.googleusercontent.com/search?q=cache:-HQrS5aGL-0J:recruiting.jobvite.com/company/press-releases/2013/recruiters-increasingly-adopt-marketing-tactics-2013-jobvite-social-recruiting-survey-shows/+&cd=1&hl=en&ct=clnk&gl=us • Power, D. (2013, September 22). Social Media Resources: Competitive Intelligence, and Social Influence | Sprout Social. Retrieved January 12, 2014, from http://webcache.googleusercontent.com/search?q=cache:C3trxdPvC-IJ:sproutsocial.com/insights/social-competitive-intel/+&cd=3&hl=en&ct=clnk&gl=us • Rolland, S. E., & Parmentier, G. (2013). The benefit of social media. International Journal Of Market Research, 55(6), 809-827. doi:10.2501/IJMR-2013-068 Citations

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