reBLISS-Strategies to Boost Retail Sales in Today's Digital Era

1. Strategies to Boost Retail Sales in Today's Digital Era India’s retail industry is changing fast owing to evolving customer needs in today’s digital era. Advanced technologies have impacted consumer behaviour with regards to buying products from retail stores. While these technologies have given retailers an insight into consumer behaviour, they have brought challenges too by making them constantly monitor user activity that changes frequently. Retailers can create personalised and seamless journeys for shoppers using these technologies. Let’s focus in greater detail the role of these technologies in boosting retail sales.

2. Here are Some Tactics Retail Businesses Use to Boost Growth:- Provide Personalised Services:- A digitally-empowered retail business can ensure personalised customer interaction, leading to enhanced business. Retailers gain valuable insights into individual preferences, purchase history and browsing behaviour. They can thus offer custom recommendations, promotions, and personalised shopping experiences. Retailers can strike a bond with customers by using targeted email marketing, AI-powered chatbots, customised product suggestions and other tools. Offer Customers with an Omni-channel Experience:- Omnichannel experience is what customers crave. It’s something that digital transformation is ensuring for retail businesses across India. The seamless and consistent experience ensured by retailers for customers on the former’s websites, mobile apps, social media platforms and physical stores helps engage customers and drive sales. This calls for an integrated system combining customer data, order fulfilment and inventory management. It leads to smooth interactions and transactions between retailers and their customers. Options such as buy online, pick up in-store (BOPIS) and hassle-free returns further help retailers drive high customer engagement. Voice Commerce and Conversational AI:- Many retail businesses use voice assistance powered by artificial intelligence. It enables customers to buy products, track orders and receive personalised recommendations through voice commands. Retailers need to optimise their platforms to be voice-search-friendly. By using conversational AI-powered chatbots, retailers can enhance customer interactions as they provide instant support and personalised recommendations. These automated applications in the digital era help provide convenience, streamline processes, and deepen

3. customer engagement. Retailers can cater to growing consumers who prefer hands-free and convenient shopping experiences by embracing voice commerce and conversational AI. Enhanced Mobile Commerce:- Mobile commerce has helped India’s retail industry grow significantly in today’s digital era. Retail businesses must prioritise mobile optimisation to fulfil the needs of today’s customers who use mobiles to buy products. Retailers must provide a streamlined shopping experience by creating mobile-responsive websites and shopping apps. It can lead to increased sales. The seamless mobile experience will help users easily browse, purchase and interact with brands. Leveraging emerging technologies such as augmented reality (AR) and virtual reality (VR) will further help retailers enhance user experience. These technologies allow them to virtually test out products before finalising a purchase. Closing Words:- As a retail business, if you are still not using such technology, incorporate it immediately for enhanced growth. With technology, the retail business also needs to hire skilled candidates to prosper further. If your retail business wants skilled candidates, sign up on reBLISS - a work platform that connects businesses like yours with personnel eager to complete tasks on time and in a cost-efficient manner.