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Developments in the digital world

Developments in the digital world. In US 39% get news online or from mobile devices - up from 34% in 2010 31% have a tablet - about 7% in 2011 45% have smartphones - 35% in 2011 64% of tablet and smartphone owners use them for news every week - 37% every day. How people get news.

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Developments in the digital world

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  1. Developments in the digital world • In US 39% get news online or from mobile devices - up from 34% in 2010 • 31% have a tablet - about 7% in 2011 • 45% have smartphones - 35% in 2011 • 64% of tablet and smartphone owners use them for news every week - 37% every day

  2. How people get news • 72% hear about news events from family and friends in person or on the phone • 15% get most news from social media (25% among 18-25 year olds) • 7% get most news from email • Vast majority then seek out the full news stories to find out more

  3. Cable News channel audiences • Cable audiences peaking - only 1 pc growth (CNN, Fox, MSNBC) despite Presidential election - evening audiences smaller than 2008 • CNN lost 4% - Fox flat at 1.9 million and MSNBC now a firm second at 818,000 and CNN third at 626,000

  4. Network TV news audience • In US 22 million watch CBS, NBC or ABC - a fall of about 2% from 2011 • CBS only one that grew but other two still have large audiences

  5. local TV • Average loss across local CBS, NBC, ABC and Fox stations was 6% • Late night local news had audience of 24.2 million vs 22.1 million for network evening news

  6. Audio • Listening as popular as ever and more formats but news is a smaller portion of listening • Number of cellphone owners streaming content in their cards has tripled • NPR - drop in AM-FM audience but big gains in mobile +3 million news app downloads

  7. Newspapers • Circulation flat overall • Sunday circulation up 0.6 pc as newspapers focus on that day as best read and most profitable paper

  8. Magazines • All major magazines had declining circulation in the US • News stand sales of news magazines down 16% on average - all magazine news stand sales decline about 8% • Subscriptions stable but usually discounted in price

  9. Key economic findings

  10. Audience findings

  11. What about content What is happening here?

  12. The media and the campaign 2012

  13. Cable news channels • 63% of air time is comment and opinion while 37% reporting among top three news channels • Only CNN at 54% has more reporting than commentary • Commentary leader is MSNBC - 85% - Fox at 55%

  14. Local TV • Traffic weather and sports dominate - fewer and shorter news stories and tape packages • In 2005 news stories and tape took up about 41% of local TV news - now about 33% • Amount of time devoted to sports has almost doubled to 12% from 7% • Examined 48 local newscasts in 2012-13 - 20 led with a weather story

  15. Network TV News • Contrasts sharply with network news where there has been almost no change • almost 80% of newscasts devoted to packaged stories - more than double local news • average story length in 2008 was 141 seconds (2:21) - today it is 142 (2:22) • Minimal change in interview length or talkback length

  16. ChaLLENGES FOR THE MEDIA • 31% have deserted a particular news outlet in the past year • No longer provides news and information they were accustomed to receiving • Better educated, wealthier and older most likely to walk away • They are the biggest news consumers and most able to pay for news

  17. Walking away

  18. PROBLEMS - WHAT PROBLEMS • Few people aware the news industry is facing financial problems • Majority say they have heard little or nothing about financial trouble

  19. LIMITED AWARENESS

  20. EVEN MORE WORRISOME • 57% of those who had heard anything didn’t think it had much impact on the media’s ability to cover local, national or international news • About one third said more difficult to cover local news and same amount said difficult to cover national and international news • Those who know the most about the media’s financial struggles are most likely to lose patience with news organization

  21. THOSE IN THE KNOW

  22. WHO IS LEAVING?

  23. QUALITY IS IMPORTANT

  24. Little sympathy from the public • Most of the United States doesn’t recognize the financial challenges the news business faces • May be something only those in the business know and understand • Those who are aware are more likely to act - but they don’t demand better - they leave • These are key news consumers but are making informed choices to leave - that’s a problem

  25. DOUBLE SCREENS - THE FUTURE?

  26. DOUBLE SCREENS - THE FUTURE?

  27. DOUBLE SCREENS - THE FUTURE?

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