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RSPO SCCS Market Comms & Claims

SCCS M4 May 2013. RSPO SCCS Market Comms & Claims. PROFESSIONAL TRAINING SERIES. http://www.betterpalmoil.org/. RSPO Rules on Market Claims & Communications 2011. 1. Corporate Communication General Rules Corporate Communication. 2. Product-related Communication

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RSPO SCCS Market Comms & Claims

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  1. SCCS M4 May 2013 RSPO SCCSMarket Comms & Claims PROFESSIONAL TRAINING SERIES

  2. http://www.betterpalmoil.org/

  3. RSPO Rules on Market Claims & Communications 2011 1. Corporate Communication General Rules Corporate Communication 2. Product-related Communication Product-related Communication Supply-chain specific rules Combined Supply-chain Systems 3. Use of Trademark Graphic Design Rules Application Process

  4. Market Claims 1. Corporate Communication

  5. Overview • Use of trademark and market communication – control risk to reputation of certification system and trademark • RSPO Trademark is licensed • Unauthorized use = breach of RSPO Code of Conduct (unsubstantiated claims); or RSPO can publish case or legal action.

  6. RSPO members only can.. • For Ordinary Member only: RSPO logo and standard text “check our progress at www.rspo.org” & link to member profile on RSPO website. • Display RSPO membership status (eg “RSPO associate member”) • Display RSPO website address (www.rspo.org) • State organizations support for RSPO work • State organizations history with regards to RSPO

  7. Corporate communication • Not use RSPO trademark logo • No misleading claims (eg. Membership implies selling of RSPO-certified palm products)

  8. Example: Corporate www.rspo.org Check our progress at www.rspo.org (ordinary members only) Company X has been an active member of the RSPO since 2006. We have participated actively in a number of working groups and have served on the Executive Board for two terms (2006-2007 and 2009-2010). WEBSITES, FLYERS, BROUCHURES, ANNUAL REPORTS, VIDEOS, ETC

  9. Is this correct?

  10. Market Claims 2. Product-Related Communication

  11. Product Communication • In product-related communication, MEMBERS are allowed to: • Refer to RSPO if communication materials verified during an audit (basis and conform to RSPO rules) • The use of RSPO Trademark on product communication must acquire license from an RSPO Trademark licensing body • Non-consumer facing communication: MEMBER allowed to state percentages of certified products acquired under various SC systems

  12. Not on product • In product-related communication: MEMBERS are not allowedto: • state RSPO membership status • state RSPO membership status of suppliers • Use other trademark or logo (Only RSPO trademark logo for certified products!) • Display RSPO corporate logo

  13. On product comms. (B&C) • Is a member of Greenpalm • NO RSPO trademark • Only use of green palm logo • Written statement of support…”this product contributes….”

  14. Combined Supply Chain Systems

  15. Overview • At least 95% = RSPO certified and sourced • Trademark only where 95% via IP, SG or MB • Communication rules follow “less strict” SC system ie IP>SG>MB>B&C

  16. Combined SC systems

  17. Example 1 Product X includes a palm-derived ingredient; 70% was sourced under RSPO SG SCCS and 25% was sourced under RSPO MB SCCS. Can the RSPO Trademark logo be used? Which system applies?

  18. Example 2 Product Y includes a palm-derived ingredient, 70% was sourced under RSPO MB SCCS, 26% was sourced under RSPO B&C SCCS and 4% was from non-RSPO sources. Can the RSPO Trademark logo be used? Which system applies?

  19. Market Claims 3. Use of RSPO Trademark

  20. Overview • Members can acquire trademark license at company-level, or for individual markets, branches or sites. • All applications for use of trademark can be directed via http://betterpalmoil.org

  21. Use of RSPO Trademark Product must contain >95% of Certified Palm Products or Components 6

  22. On product communication

  23. On product comms. (SG/IP) > 95% Certified SG/IP Palm Products

  24. On product comms. (MB) > 95% Certified MB Palm Components

  25. What certification is this?

  26. What certification is this?

  27. What certification is this?

  28. What certification is this?

  29. What certification is this?

  30. Graphic design rules

  31. Overview • Cannot create own RSPO trademark logo • Cannot modify, alter, except resize RSPO trademark logo • Only approved RSPO translated material can be used. Request. • Cannot use logo for uncertified products.

  32. C B D A E F G J H I

  33. Recap (1) • Three basic requirements for an RSPO member to use the RSPO trademark: • At least >95% of all palm-derived components in the product is RSPO certified (IP, SG, MB) • Granted with RSPO trademark license • Claims supported by SCCS audit

  34. Recap (2) • Who cannot use the RSPO trademark: • Companies that are not members of the RSPO • RSPO members using the Book & Claim supply chain system

  35. Market Claims Conclusion

  36. Conclusion • For questions related to this document, use of the trademark or to report misuse, please contact communications@rspo.org • RSPO Trademark microsite: http://www.betterpalmoil.org/

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