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COX MEDIA SMS TEXT ADVERTISING

MOBILE ADVERTISING OVERVIEW Mobile Marketing combines the power of television advertising with the immediacy of text messaging and the personal connection of cell phones. It is extremely targeted and can drive consumers to specific locations at specified times for specified offers.

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COX MEDIA SMS TEXT ADVERTISING

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  1. MOBILE ADVERTISING OVERVIEW • Mobile Marketing combines the power of television advertising with the immediacy of text messaging and the personal connection of cell phones. It is extremely targeted and can drive consumers to specific locations at specified times for specified offers. • 30-second commercials prompt viewers to send a text message to participate in special offers such as coupons, voting, sweepstakes and more. Coupons can be sent directly back to the customer’s cell phone with a redemption code. Once a customer opts-in to receive your special offer you can remarket to them over and over again. • SALES OPPORTUNITIES • With Cox Media’s Mobile Product, you can create a variety of campaigns using one or more of the following: • MOBILE ALERTS • Provide instant info on your products and services, times and specials. Make an immediate impact on a user’s buying decision with a Mobile Coupon. • MOBILE COUPONS (M-COUPONS) • Mobile coupons allow you to capitalize on instant coupon redemption. These campaigns can have generic codes (used for viral marketing), or unique codes (per mobile #) to enable redemption tracking. • VOTING & POLLING • Voting and polling campaigns provide you with the ability to collect and display the opinions of your customers instantly as part of a live event or promotion.  • SWEEPSTAKES (TEXT-TO-WIN) • Sweepstakes allow you to drive meaningful brand interactions, create buzz around special events and gather valuable consumer information. • INTERACTIVE VOICE RESPONSE (IVR) • Interactive Voice Response (IVR) enable your customers to be connected to live agents or pre-recorded audio content via their cell phone. COX MEDIASMS TEXT ADVERTISING • BENEFITS OF MOBILE ADVERTISING • Drive sales when you want, where you want with turn-key SMS campaigns • Connect and speak directly to consumers • Always available, impulsive and immediate interaction • Build & re-market to a database of consumers who have opted-in to receive offers and alerts from you • Set your business apart from competitors • Measure the effectiveness of your campaign with in-depth reporting. Cox Media provides a variety of data reports such as: Messages requested and sent, double opt-ins (per campaign), breakdowns by location, area codes, day of week and hour of day

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