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BUILD LOCAL ENGAGEMENT USING THESE STRATEGIES

Read about Building Local Engagement Strategies

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BUILD LOCAL ENGAGEMENT USING THESE STRATEGIES

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  1. BUILD LOCAL ENGAGEMENT USING THESE STRATEGIES

  2. LOCAL GUIDES: GOOGLE SUPPORT FOR LOCAL SEO Two years ago, Google launched Local Guides to engage people to contribute answers, photos and reviews on Google Maps to places they’ve been to anytime. By equipping people tools to add these data on the map on their mobile, it enabled them to increase the visibility of local businesses – improving the quality of listings. Data collected from the Local Guides is purely organic and adds up as additional rich content. People can expect authentic user-initiated business reviews through Local Guide as that would be difficult to fake from mobile – you need to turn on your location service, so Google knows if you’ve actually been to the establishment. The Search battle has gotten more competitive than ever. Businesses are getting more creative in finding ways of gaining more online visibility as they become less relevant in SERP. One way of stepping up the game is by focusing on optimising your website for local search. This makes a lot of sense, especially if you own a brick and mortar business. Google supports local businesses! In future, engagement will be the key to factor for local SEO. With millions of users automatically adding up content provides Google a snapshot of who engages with whom.

  3. WHAT STRATEGIES WILL HELP BUSINESSES BUILD LOCAL ENGAGEMENT? 1. Review your Knowledge Panel regularly to ensure your information is accurate. Update your information as necessary. 2. Check your Google My Business Timeline. Google’s Q&A feature enables people to ask questions. However, there is no notification to owners. Promptly answering questions from potential customers reaching out to your business is a good business practice and shows your responsiveness to customers. 3. Make an active effort to keep your newsletters relevant and interesting to your subscribers. 4. Add value to transactional emails instead of focusing on your sales pitches. 5. Google sees if people open your emails on Gmail, so it makes sense to boost engagement signals on your subscribers who are using Gmail.

  4. 6. Social media is highly indicative of engagement, so it makes sense to give equal attention to this channel. 7. Use an app integration tool like Zapier to collect and monitor mentions, so it is easier to connect and engage with people who are already talking about your business. You can even trigger a tweet bot to send coupon codes or freebies to keep the conversation going. 8. Sign up in review management systems that are relevant to your niche or your area. 9. It takes a lot for people to leave a good review. So if you got one, share them on different platforms by all means. 10. Confirm appointments by using Google Calendar Events to keep Google updated of your exclusive engagements with customers and partners.

  5. 11. Provide clear calls-to-action for other ways your customers can reach you. For example, tell them that you can accept calls and text messages on a mobile number. 12. Provide custom links to help people find your location. You can place this information on your contact page or footer and emails. As these engagements happen mostly on mobile, it is best to make sure that your mobile site is optimised, so it is easy for your target users to use. If users can easily navigate your site, they are more likely to stay and have more engagements with you.

  6. SOURCE https://anythingseo.wordpress.com/20 18/03/21/build-local-engagement- using-these-strategies/

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