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Introduction to Content Optimisation

Content optimisation is not about individual parts or steps in the writing process. Do not focus on the little elements like inbound links, keywords, crawl efficiency.

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Introduction to Content Optimisation

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  1. S E O Introduction toContent Optimisation A N Y T H I N G S E O A N Y T H I N G S E O

  2. Content Marketingg Youshouldinvestincontentmarketing. According toSearchEngineJournal, 87% ofB2Band86% of B2Ccompaniesusecontentmarketing. Optimisingyourcontentwillgetitrightinfrontof yourtargetaudience. Contentoptimisationisan essentialstepSEOwritersshoulddotoimprove theircontent’sperformance. Incorporatingitas partofyoursearchstrategywillbringmoretraffic toyourpages QuickRecall! Contentauditingisatime- consumingandelaborateprocess. Youcanmake yournextauditingeasierandfasterbyoptimising yourcontentasyoumakeit. Thewritingprocess canguideyouinmakinghigh-qualitycontent. I wroteatechnicalguideforcontentcreation intendedforSEO.  A N Y T H I N G S E O

  3. STEPS Ithasadditionalsteps insertedinthewriting process. Seethe illustrationbelow: A N Y T H I N G S E O

  4. 1 2 3 4 5 6 Researchingkeywords 6Practices Creatingkeywordthemes Choosingresulttype Asyoucansee, therearefourstepsinthewriting process: prewriting, drafting, revising, andediting. Inbetweenthosearethetechnicalstepsfor contentcreationintendedforSEO: listing keywords, answeringqueries, creatingthevisual layout, addingkeywords, andcraftingthehook. Optimisingthecontentcomesnext. Thisarticle aimstoprovidewriterswithadditionalstepsto optimisethecontentcreated.  SearchEngine Journalprovidedsixpracticesyoucanadoptto optimiseyourcontent: Optimisingimages Addingtranscriptstovideos Adjustingthepage’sspeed A N Y T H I N G S E O

  5. Refertothetablebelowtounderstandhow thesecontentoptimisationpracticesfitthis process: Table A N Y T H I N G S E O

  6. Optimisation Techniques Thedifferentcontentoptimisation techniquescanbeincorporatedinto thewritingprocess. Youcancreate optimisedcontentthesearchengines canquicklydiscoverandrank. Thiswill improvetheperformanceofyour websiteandyourbrand. Iwillwrite anotherarticlethatwillfurtherexplain thedifferentpracticestooptimise content. A N Y T H I N G S E O

  7. Conclusion Contentoptimisationisnotaboutindividual partsorstepsinthewritingprocess. Donot focusonthelittleelementslikeinboundlinks, keywords, crawlefficiency. Instead, you shouldfocusontheholisticcontent experienceoftheuseroryourtarget audience. Intheend, it’sthereaderswhowill valueyourcontentandnotthesearch engines. Writewiththeintentionofproviding valueforyourreaders, andyouwillcreate competitivequalitycontent. M O D E R NP S Y C H O L O G Y

  8. Source https://anythingseo.wordpress.co m/2018/06/21/introduction-to- content-optimisation/ M O D E R NP S Y C H O L O G Y

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