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Introduction to Semantic Search

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Introduction to Semantic Search

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  1. ANYTHINGSEO Introduction TO SEMANTIC SEARCH AN ARTICLE FOR ANYTHING ABOUT SEO

  2. Search is always changing Search is always changing. SEO professionals built their strategies on how search works. Five years ago, when Google launched the Hummingbird algorithm, the semantic search came with it. The introduction of semantic search transformed SEO for the better. With the increasing need for voice searches on mobile devices, sophistication on semantic search continued to advance and develop. This article aims to define the semantic search, enumerate its factors, and explain how it affects SEO. Quick recall! I mentioned in a previous post that SEO writers should create content with a holistic view of the site because of Google’s semantic search. Writing with semantically comprehensive related terms and phrases signal that the page is relevant to a query. Doing this will improve your site’s ranking in SERP.

  3. WHAT IS SEMANTIC SEARCH? Semantic search is defined by Techopedia as “a data searching technique in which a search query aims not only to find keywords but to determine the intent and contextual meaning of the words a person is using for the search”. The revenue projected by year 2019 is not less than 150 million dollars.

  4. WHAT ARE THE FACTORS OF SEMANTIC SEARCH? Understanding and connecting intention and contextual meaning allow search engines to understand queries. According to Search Engine Journal, user’s intent explicitly explains what the user is looking for. Contextual meaning, on the other hand, is everything that surrounds a search that gives it sense. Examples of context include location, device, previous search, connection type from IP address, internet speed and more. Semantic search focuses on two essential concepts: intent and contextual meaning. Semantic search is about identifying and satisfying the searcher’s intent. The intent can be determined by analysing the explicit and the implicit aspect of the query. The inputted keywords, either text or through voice, is the explicit portion while the implicit part of the query is based on the user’s context.

  5. HOW DOES SEMANTIC SEARCH AFFECT SEO? " H A S S L E - F R E E S O L O T R A V E L " Since semantic search uses a different algorithm, SEO professionals should adjust their strategy to rank. Search Engine Land states that one of the best effects of the semantic search in SEO is it made it harder for those who use negative SEO tactics to rank. With semantic search, SEO professionals need not only to write a lot of decent content but to create more natural connections. Context is key. Writing content with context and structured data can supply the algorithm the necessary information it needs. It enables Google to understand the meaning of concepts and information better, allowing your site to rank better.

  6. CONCLUSION Understanding how semantic search works gives SEO writers the ability to plan their content strategy to achieve optimal rankings. Knowing the topics and keywords associated with a certain entity can help SEO professionals create content. Source https://anythingseo.wordpress.com/2018/06/06/introduction-to- semantic-search/

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