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Mobile SEO Checklist: Surviving the Mobile-first Indexing Era

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Mobile SEO Checklist: Surviving the Mobile-first Indexing Era

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  1. M O B I L E S E O C H E C K L I S T : SURVIVING THE MOBILE-FIRST INDEXING ERA

  2. The growing popularity of mobile searching among users is because of mobile devices’ portability, accessibility, and speed. The increasing number of consumers using their mobile devices for search calls for action. It is time to optimise your site for mobile use! This article aims to provide you with an SEO technical checklist to help you survive the mobile-first indexing era.

  3. Quick Recall! The importance of mobile devices in the future of online search seems to be out of the question since Google began their mobile-first index migration. I previously listed five tips for businesses to ensure their SEO strategy and their ranking in SERP will not suffer when a new algorithm for mobile-first indexing crawls their site. The first on the list is to optimise their mobile website.

  4. Search Engine Land provides a checklist of technical SEO and general optimisation aspects to help you survive and manage the changes. Check the list below: Get a green mark on Google’s Mobile-Friendly Test to check if your site is responsive on mobile Check your on-page SEO for your mobile website to know if your site has the same level of on-page SEO as your desktop site Optimised title tags and meta description Strong headlines Same content with the desktop version Use Google’s Rich Results Test – a structured data testing tool, to verify markup Update hreflang tags on mobile site if necessary to make sure your hreflang tags point to the mobile versions of your international content

  5. Make sure your pagination meta tags are correctly placed with fully crawlable pagination URLs Check your site’s internal link structure on desktop and mobile and compare to see the flow of link value and improve internal linking Double check your mobile site’s technical configuration: Make sure that the mobile and desktop site has the same robots.txt rules Ensure your mobile site has proper redirects Be sure to check your mobile site’s crawl rate

  6. Conclusion Surviving the mobile-first indexing era can be difficult. Double check every aspect of your mobile and desktop site’s SEO. Mobile-first indexing is rolling out. It’s just a matter of time. As SEO professionals, you need to make sure you are ready.

  7. SOURCE: A N Y T H I N G S E O . W O R D P R E S S . C O M

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