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Mobile Search

Mobile Search. Xiaobin Zheng April 13 th , 2010. Outline. Mobile search Mobile Web Types of services Case Study: Google Search for mobile Yahoo! Search for mobile Conclusion. Figure 1. Example Mobile Search Engine. 1.Mobile Search:. Search on mobile devices

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Mobile Search

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  1. Mobile Search XiaobinZheng April 13 th, 2010

  2. Outline • Mobile search • Mobile Web • Types of services • Case Study: • Google Search for mobile • Yahoo! Search for mobile • Conclusion Figure 1. Example Mobile Search Engine

  3. 1.Mobile Search: • Search on mobile devices • Search contents on Mobile Web • More and more market with Web 2.0 app. and 3G • Can the traditional Search Engines apply directly? Answer: No. Limitations, different features & needs. • Different types

  4. Comparisons: Web Search: Mobile Search: • PC based • More bandwidth • Various Topic • Large amount of resources available on the web • More keywords and returned results • Mobile devices based • Bandwidth limited • Usually in some specific areas • Resources limited by devices and limited resources on Mobile web • Less keywords, results easy to scroll

  5. 2.Mobile Web: Overview • Definition: using a mobile handheld device to access the world wide web • Using WAP to deliver contents to mobile devices • Resources limited by Browsers and OS on the phone • Sometimes need proxy/gateways

  6. WAP: Wireless App. Protocol • Web pages on Mobile web specifically designed • Mobile device access contents using WAP • WAP browsers can only access pages written in XHtml and WML rather than HTML • Limitations comes! • WAP 1.0 -> WAP 2.0

  7. Relations between markup languages: Figure 2. relations between html, XHtml and WML

  8. Mobile Web: Limitations • Screen size • Bandwidth and speed  message size and page size • Only one page can be displayed at a time • Difficult to navigate • No support of scripting language • Limited types of pages accessible: XHtml and WML Thus need specific designs.

  9. 3. Different types: 3.1 Two types of mobile search: By source Mobile web search Web(Internet) based search • returns only WAP pages • Benefit: easy to apply • Limitations: Not so many quality pages; Outdated and dead links; • Pages filtered from internet and converted to supported types • Benefit: rich resources • Limitations: Need the web search engine and phone carrier to coorperate with each other;

  10. 3.2 Types of web search service: Early days: • SMS: short message service (weather, flights) using text message requests • MMS: multi-media message service (ringtones, wallpapers and small videos) Now: • Web search and media search by browsing • Location based service (restaurants, theaters, transportation)

  11. 4.Case study: 1. Yahoo! Search for mobile Figure 3. Yahoo! Search for Mobile

  12. Features: Location based service provided Internet(based) Personalized search Figure 4. Yahoo! Search for Mobil (2)

  13. Case study 2: Google Search for Mobile Main site: Location based: Images: Figure 5. Google Search for Mobile

  14. Similarities: • Provide location based services • Need to support HTML pages • Support personalized settings • Multi media search Who wins ?

  15. Market stat.: Figure 6. Statistics in US on Jan. 2010 From “State of the Mobile Web”, Jon von Tetzchner, Opera Software, January 2010

  16. Applications built on Mobile Search Example: Apple Application • iQ Mobile Search: a tool to search popular search engines Figure 7. IQ Mobile Search tool

  17. 5. Conclusion: • Market growing fast • Mobility • Limitations • Location based services • More applications • Advertising • New markup language? • New Service Model? • Security

  18. Thank you! Questions?

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