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SEARCH ENGINES IN 2018

Google is one of the most used search engines around the world. Thus, it is without a doubt that most people in the SEO industry optimise their site according to Google standards. However, there are other search engines users can use. As an SEO professional, we should take into consideration the different search engines when we are optimising for our website. This article aims to list search engines besides Google.<br><br>

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SEARCH ENGINES IN 2018

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  1. GOOGLE IMAGES TO INCORPORATE IPTC METADATA Copyright over references is commonly ignored by some content creators or organisations when publishing materials. An example of this case are those images posted across the internet which appear in Google search results. With the number of websites offering free downloadable and copyright-free photos, some people often forget to give credit to the original owners of the source. But it’s complicated to recognise an author for his or her work if there is no mark on the said material. And instead of this, Google decided to coordinate with the international standards organisation to incorporate copyright and author information in Google images.

  2. What is an Image Metadata and why is it important? It pertains to an embedded data within the photo itself. It’s not automatically present in every image because the creator and credit metadata must be included for Google Images to display. Incorporating this is important to individuals and organisations who monetise through their pictures as it helps drive more traffic. And Google, for one, will begin showing data about the image’s creator, a copyright notice and a credit line. A credit line is a string of texts that an image creator or owner is required to show on images when displayed on Google Image searches. Quick Recall! In the previous article about Image Optimisation Techniques, awareness of copyright or ownership of an image source is an essential factor to consider when optimising images which also helps drive traffic to improve site performance.

  3. Metadata standards can be format or discipline-specific. Namely, there are two standards in digital photography: EXIF (Exchangeable Image Format) – This pertains to technical metadata that is automatically embedded by the camera into digital image files like JPEG or DNG, referring to EXIF Metadata fields which are comprised of information such as image size, other details like the camera make and model, exposure, focal length, geolocation and aperture, depending on what is supported by the camera, or even necessary descriptive fields such as author and description, which is often available for latest camera models IPTC Core and Extension Standard – This refers to user-supplied properties related to image locations, people, names, dates, and subject which defines its content via free text format fields or controlled vocabularies. The IPTC information supports the format standardised for new media and photo stock agencies, technically stored in a widely adopted metadata format known as XMP.

  4. According to the official announcement from the IPTC standards page, the following tools can be used to add the IPTC Photo Metadata: Adobe Photoshop and Lightroom GIMP Photographer tools ACDSee Pro FotoStation PhotoMechanic Digital Asset Management system or the Extensis Portfolio The command line ExifTool As for WordPress, it has some plugins that can already optimise images. Therefore, it can remove the creator metadata by default such as its Optimus image compression plugin removes the IPTC metadata and EXIF automatically. The settings need to be manually adjusted to prevent that. But WordPress isn’t the only one that does that, so it’s better to check all image optimisation plugins regardless of CMS to see if it does remove the IPTC metadata.

  5. The IPTC Image Specification there are cases where the photographer is unidentified, we can use the name of the company or the requires credit to a person or organisation must be used when published. As for the Copyright line, it should their claims of intellectual property. Other entities such as adding the original creator of the picture in its The IPTC Image Specifications should contain the name of the photographer (Montti, 2018), but because organisation appropriately. While for the Credit line, this is a free-text field, so the supplier of the image contain any necessary copyright notice to identify the current owner of the copyright for the photograph for corresponding field and there must be notes on usage rights included in the “Rights usage terms”. Source: https://anythingseo.wordpress.com/2018/ 10/02/google-images-to-incorporate-iptc- metadata/

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