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SEO Basics: Introducing Duckduckgo

Security and privacy are important now more than ever.

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SEO Basics: Introducing Duckduckgo

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  1. SEO BASICS: Introducing Duckduckgo anythingseo

  2. Security and Privacy Security and privacy are important now more than ever. Anonymity and data privacy is a rising concern for many. More and more people are showing concern over their information – what is collected, how it is collected, and to whom is it shared. It can be a defining factor for a brand’s reputation. Quick Recall! Consumers often find personalised ads and marketing as intrusive, uncomfortable, and just plain creepy. Users tend to value sites that they believe are safe, secure, and private. This is one of the reasons why sites migrate their site from HTTP to HTTPS. HTTPS is said to have three layers of protection: encryption, data integrity, and authentication. But that level of protection is limited to the site itself. The way people reach that site through queries may not protect data integrity and confidentiality between the user and the search engine. fullertonbotanic.com

  3. DuckDuckGo shines According to Search Engine Journal, this is where DuckDuckGo shines. Compared to other search engines like Google, Yahoo or Bing, DuckDuckGo handles data differently. It never stores a user’s personal information or search history, and uses cookies only when required. It does not track you across the Internet or offer personalised ads. Rather, it emphasises protecting the searcher’s privacy and avoiding personalised search results. fullertonbotanic.com

  4. More Than Just A Private Search Engine DuckDuckGo is a search engine founded in 2008 that focuses on user privacy. It positions itself as a search engine that puts privacy first. Consumers that want to avoid the filter bubble of personalised search results use DuckDuckGo as their primary search engine. More and more people are switching to DuckDuckGo because of this reason. According to Search Engine Journal, DuckDuckGo claims that in 2017, there were around 6 billion searches conducted on its site – which is approximately a 50% increase from 2016. The number of users is expected to increase further since they now have a partnership with Samsung and Brave. DuckDuckGo earns by serving ads from the Yahoo-Bing search alliance network and through their affiliate relationships. SEO professionals might want to know some of the best key features of DuckDuckGo. fullertonbotanic.com

  5. DuckDuckGo features: Refined Indexed Search Results – It’s search index filters pages with substantial advertising Instant Answers – collected from third-party APIs or static data sources; also known as “zero-click info” because they provide users with the answers they need without clicking any results. Voice Search – allows users to search without typing the queries “!Bang” Keywords – gives the users the ability to search on specific third-party websites Privacy Browser – a mobile app available for iOS and Android, and a browser extension for Google Chrome, Mozilla Firefox, and Apple Safari; it forces websites to use HTTPS, blocks web trackers, and rates sites based on their privacy practices. fullertonbotanic.com

  6. SOURCE https://anythingseo.wordpress.com/2018/07/25/seo-basics-introducing-duckduckgo/ fullertonbotanic.com

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