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At this time, Google may be the number one search engine consumers use. However, this may change in the near future.
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SEO BASICS OPTIMISING FOR DUCKDUCKGO
At this time, Google may be the number one search engine consumers use. However, this may change in the near future. With the rise of user’s concern over their data privacy and security, there is an increasing number of people changing their default search engine. One of the best Google alternative search engines is DuckDuckGo. In 2017, around 6 billion searches were conducted on its site. This is an approximately 50% increase from the search conducted on their site in 2016. We can expect the number of users to increase further since they now have a partnership with Samsung and Brave. In line with this, SEO professionals should start thinking of optimising their site for DuckDuckGo. Quick Recall! DuckDuckGo is a search engine that emphasises their capacity to protect user data and privacy. It offers a refined indexed search results that filters pages with substantial advertising. It also has Instant Answers, also known as “zero-click info” that provides searchers answers without clicking results. One of its best features is the “!Bang” Keywords that gives the users the ability to search on specific third-party sites own search engine. It’s fast and convenient. OPTIMISING SITE FOR DUCKDUCKGO
SEO FOR DUCKDUCKGO According to Search Engine Journal, there is little information about optimising for DuckDuckGo outside traditional SEO methods. Sticking to the basics would work best for now. Here are some tips: Attract links from high-quality sites DuckDuckGo, like all search engines, also rely on link profile data to rank a site. Review content quality One way to attract quality links is by upping the quality of your content. Migrate to HTTPS DuckDuckGo rates sites based on their privacy practices. Migrating to HTTPS can signal your site as secure. Make the site mobile ready Ensure your site loads quickly and well on most, if not all, devices. Having a responsive design is key. According to Search Engine Journal
Practice a semantic search strategy Since DuckDuckGo is a smart search engine, it will depend on a highly evolved contextual library to understand the searcher’s intent. Using a semantic search strategy will help. Use hyperlocal keywords DuckDuckGo uses GEO::IP lookup to determine your location based on your IP address. Using hyperlocal terms to describe your location that users might input when searching for a local result will increase the likelihood of getting accurately ranked highly in their SERP. Optimise for Bing and Yahoo Ensure you are following the best practices for Bing and Yahoo because DuckDuckGo is pulling from third-party search engines. Focus on the users In the end, it’s all about the users. Provide information on your site, so it is easy to locate and give the users the answers they need. SEO FOR DUCKDUCKGO According to Search Engine Journal
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