Self marketing – presenting yourself for interview

1. Self marketing – presenting yourself for interview Lyndsay Rees-Jones, Senior Adviser, WorkForceDevelopment

2. Four steps • Getting an invitation to interview • Preparing for interview • Being interviewed • After the interview…

3. Getting an invitation to interview • Congratulations! • You have already jumped the first self-marketing hurdle • Your CV and/or covering letter and/or application form have excited the interest of your potential employer

4. Preparing for interview • Research – organisation, job market • Time – allow enough • Shopping/wardrobe – review how you want to present yourself • Be objective – look at yourself dispassionately • Practice – friends, family

5. application form / CV / covering letter nature of the business stereotype dress code does the organisation have one? is it applicable to all? how ‘thorough’ is it? cultural differences is the organisation British? that are the differences towards business dress? Expectations of the prospective employer Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

6. Your image and the job market • well-dressed people wear clothes that: • complement their colouring and body shape • complement their personality • are appropriate • are current • their clothes should look like an extension of themselves – not an ‘interview suit’! Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

7. It’s not just what you wear.. • …it’s how you wear it • dark colours are authoritative • medium shades are more approachable • pastel and light colours are not viewed as ‘business colours’ Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

9. Grooming – men • shave • skincare • manicures (and pedicures!!?) • body hair – including nose and ears! • teeth • personal hygiene Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

10. one in four men do not shower daily dirty fingernails go uncleaned nose hair remains unplucked some folically challenged males still think combing their hair like Bobby Charlton is stylish Metro, 24th October 2003 Grooming – men (2) Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

11. skincare hair – cut, colour, condition make-up perfume – be careful manicure / pedicure teeth lingerie a recent survey showed that women who wear make-up have a competitive edge over their bare faced colleagues The Times, 30th December 2003 women who wear make-up earn, on average, 20% more than women who wear no make-up Grooming - women Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

12. Being interviewed

13. First impressions • within three seconds of seeing a person for the first time we have decided their: • social status • politics • education • religion • sexuality • friendliness / approachability • aptitude Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

14. First impressions: the 93% rule 38% tone, pitch & pace of your voice 55% appearance & body language 7% what you say Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

16. “dress badly and they remember the clothes; dress well and they remember the person” with thanks to Coco Chanel Slide from ‘dressing for interview’ presentation by Kathy Ennis – with thanks

17. After the interview…. • Success? • Congratulations • Keep learning • Preparation for your next job • Not successful? • Reflect on the experience • Ask for feedback • Bounce back

19. Questions? Lyndsay Rees-Jones Senior Adviser Lyndsay.rees-jones@cilip.org.uk 020 7255 0500 Visit CILIP Communities – talk to other members