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University of North Dakota Kody Rother, Liz Blazek, Adam Lundquist

The Power of Social Media in Higher Education - Building and Defining a Social Media Presence at Middle College - . University of North Dakota Kody Rother, Liz Blazek, Adam Lundquist. Presentation Objectives. Defining Social Media Why it is important for Middle College

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University of North Dakota Kody Rother, Liz Blazek, Adam Lundquist

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  1. The Power of Social Media in Higher Education- Building and Defining a Social Media Presence at Middle College - University of North DakotaKody Rother, Liz Blazek, Adam Lundquist

  2. Presentation Objectives • Defining Social Media • Why it is important for Middle College • How is social media used • What would we expect from our campus members • How do we educate students • Sources

  3. Social Media Defined

  4. Why Is Social Media Important For Middle College? Who are we missing if we ignore social media? • 92% of students would remove a school from their list if they could not find relevant info on an institutions website • 1/5 students use social media to gather info about the colleges they are considering • 96% 18-35 year olds are on a social network • 600 million people use Facebook, 53% of them are 30 and under

  5. Why Is Social Media Important For Middle College? • 4/5 college instructors are using social media • Connect with students and as a classroom learning tool • 95% of Higher Ed admissions offices use social media in their recruitment efforts • More than 80% of colleges are using Facebook to connect with and recruit potential students • 450 Universities have a channel on YouTube Edu • YouTube has 3 billion views/day “To be absent on these channels sends a strong signal about a University's commitment to innovation” Christine Heenan - Vice President of Public Affairs and Communication, Harvard University

  6. How Can Social Media Be Innovatively Used In Higher Ed • Recruitment & Admissions • Tweet your application for admission (Iowa Tippie)1 • Campus Tours • Take virtual tours of campuses online or from your mobile device (YourCampus360)2 • Retention & Yield • Engage students and deepen their connection to our University (Capital University )3 • Student Life • Use mobile apps to register for courses, follow athletics, submit their homework, and more from anywhere (Ohio State)4 • Classes • Take classes from anywhere in the world from our University (ITunes U, YouTube Edu)5

  7. What We Would Expect From Our Campus Members • DePaul University has a set of well-defined guidelines which we would draw inspiration from, this includes: • Be Transparent • Be Accurate • Be Respectful • Consider Your Audiences • Think Before You Post • Maintain Confidentiality • Be Aware of Liability

  8. How Do We Educate Students and Middle College Members • Developing a website clearly articulating the benefits and potential hazards of social media usage (borrowing from DePaul)1 • Develop questionnaire that allows students to self rate their “online footprint” (pictures posted, blogs written, videos uploaded, etc.). After submitting, a raw score would appear, correlating to what potential employers may base decisions off of • Bring in engaging speakers on how social media can affect students beyond the internet2 • Create a professional development course on the impact social media has had in the business world and on our personal lives3

  9. References • Kaplan and Haenlein, 2010A. Kaplan, M. HaenleinUsers of the world, unite! The challenges and opportunities of social media Business Horizons, 53 (1) (2010), pp. 59–68 • Stamats: http://www.youtube.com/watch?v=hs3CVry2EQ8 • http://tippie.uiowa.edu/news/story.cfm?id=2642 • http://www.yourcampus360.com/collegesList.php • http://mascotmayhem.capital.edu/ • http://osu.edu/osumobile/ • http://www.readwriteweb.com/archives/forget_itunes_u_students_now_getting_college_credit_via_youtube.php • http://brandresources.depaul.edu/vendor_guidelines/g_recommendation.aspx • http://bestpublicspeaker.com/ • http://www.insidehighered.com/news/2007/09/06/youtube

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