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Coping with cultural filters. 1. Cultural Misconceptions. People are basically like me Others lack my advantages Differences don’t really matter, they get ironed out No probs, I speak the ‘lingo’ Everyone can see how sincere I am They have to respect my knowledge
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1. Cultural Misconceptions • People are basically like me • Others lack my advantages • Differences don’t really matter, they get ironed out • No probs, I speak the ‘lingo’ • Everyone can see how sincere I am • They have to respect my knowledge • We’re all interested in the bottom line
Areas of Misunderstandings • The way men relate to women and vv • The way people indicate ‘respect’ • The cultural view of time and space • The taboos • The way business commitments are made • Nonverbal cues • Language and translation • Dress • How people handle ‘persuasion’ • Religious and political influences on business • Prejudices they may have against you.
Categories of Cultural Difference (1) • Greetings • Visiting private homes • Public speaking • Meetings • Gestures • Personal Appearance • Attitudes (to nature, to expressing emotions etc
Categories of Cultural Difference (2) • Language • Religions • Special holidays • The family • Dating and Marriage • Social and economic levels • Distribution of group
Categories of Cultural Difference (3) • Work • Diet • Free time activities • History and government • Education • Transportation and communication • Health • Land and climate • Universal signals and nonverbal cues
Kluckhohn and Strodtbeck (1960s): • Relation to human nature (good, bad, neutral, evil) • Relation to nature and supernature (mastery over nature) • Positioning in the flow of time (past, present, future) • Relation with activity (being, becoming, doing) • Relationships with others (lineality, individualism, collaterality)
Hall, Edward T (1976) • Time • Non-verbal Communication • High-context; Low-context
Parsons, Talcott (early 1980s) • Affectivity v Affective Neutrality • Self-Orientation v Collective Orientation • Universalism v Particularism • Ascription v Achievement • Specificity v Diffuseness
Hofstede, Geert (early 1980s) • Individual v Collective (Identity) • Masculine v Feminine (Gender related values) • Risk Avoidance (Virtue) • Power Distance (Hierarchy) • Long-term orientation/Confucianism the 5th dimension (Truth) • NEW!!! Indulgence v restraint
Trompenaars , Alfons and Hampden-Turner, Charles (1980s) • Universalism v Particularism • Individualism v Communitarianism • Affective v Neutral • Specific (goal oriented) v Diffuse (relationship-oriented) • Sequential time v Synchronic time • Internal v External orientation (control) • Achieved Status v Ascribed Status • Equality v Hierarchy
Stewart and Benett 1991 • Perception-based v Symbol-based • Concrete v Theoretical • Inductive v Deductive
Walker, Walker and Schmitz (2003) 4 levels of culture • Individual, interpersonal • Group, team • Organisational • Societal • Cultural Orientations Model https://www.culturalnavigator.com/%28S%28lnbecfjvhq0zxs55k3bbtnyd%29%29/cnav_app/default.aspx
Lewis, Richard (2000) • http://www.cultureactive.com/help/demo.html • Multi-active (family, hierarchy, relationships, emotion …) • Linear-active (facts, planning, products, laws, word-deed ..) • Reactive (intuition, courtesy, collective harmony, face…)
Beamer, Linda (2004) • Individualist vs. collectivist • Horizontal vs. hierarchical • Form distrusted vs. form trusted • Self in control vs. Other in control • Learn from experience vs. from authority • Rules-observant vs. rules-bending • Communication direct vs. indirect • Uncertainty-tolerant vs. uncertainty-averse
Dwyer (revising every year!) • Low v high disclosure • Low v high risk • Low v high context • Direct v indirect communication • Low v high trust
What to do (1) • Find out about the target culture • Talk to people with experience • Study the language
What to do (2) • Remember those parameters! • Think about how communication might be when the interlocutor is from : • A high-context or low-context culture • A specific or a diffuse culture • An affective or a neutral culture
Communicating: What to do (3) • Avoid slang and idioms • Slow down your speech • Be an active listener • Check for comprehension
Audience, audience audience • Remember to focus on your audience • Remember it is the audience who gives meaning to your message • Design your messages and choose your format based on what you know about your audience
Writing • Write or call? • Translate or interpret? • Low-context or high-context?
Your Assignment • Present us with an analysis of underlying culturally-based parameters that determine communication in x country • Present us with advice and strategies for how to communicate with x culture