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<br>Pay per click (PPC) is an online paid advertising method in which advertisers pay for each click on ther advertisement. An effective PPC Ad campaign can help you reduce the CPC and increase ROI. <br>
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Pay Per Click Advertisement An Overview
WHAT IS PAY PER CLICK (PPC) • A Digital Marketing Agency offers various paid and free methods to promote your business. Pay per click advertising is an online paid method used to promote your business online in pay per click advertisement advertiser only pay for clicks on ads. • Pay per click also known as cost per click.
Types of PPC Ads • Video Ads • Image Ads • Search Ads • Display Ads • Specialized Ads • Product search Ads • List of products Ads
Why to use PPC ads? • Quick result • PPC provide large area to target and reach. • PPC advertisement is cheaper • Can control the budget of Ads • Any time can change Advertisement • Can change amount of Bid • Can pause or Delete Advertisement any time • You can use unlimited Keyword and phrases There are several region like quick and real time measurable result to use pay per click advertising services – Some are as follow:
PPC Service provider • Google Ad words • MSN Ad center • Yahoo search Marketing • Yandex There are numbers of PPC service provider like: Above are some PPC service provider. Along with these major PPC service provider Ask, Baidu, Looksmart, MIVA, shozilla, various other social networking sites.
Process of PPC Ad campaign • Planning • Research • Implement • Execution • Tracking result Planning Tracking result (ROI) Research Execution Implement
Steps in PPC Ad campaign • Website Analysis • Keyword search • Campaign Structure • Campaign Management Some steps of PPC Ad campaign are:
Structure of PPC Ad Campaign Ads Account Campaign 1 Campaign 2 AD Group A1 AD Group A2 AD Group B1 AD Group B2 Keyword Keyword Keyword Keyword AD1 AD1 AD1 AD1 Keyword Keyword Keyword Keyword AD2 AD2 AD2 AD2 Keyword Keyword Keyword Keyword
Rules of PPC Ad Creating • Headline1: 30 character • Headline2: 30 character • Headline3: 30 character • Description line 1 : 90 characters • Description line 2 : 90 characters • URL : Two paths 15 characters each There are several rules to create a PPC Ad campaign. For example if we talk about Google Ad Words PPC Advertisement rule they are like:
Examples of PPC Ad campaign Best SEO services in NoidaPPC advertising company Noida IndiaSMM Services
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