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Operation Lifesaver: New Directions for Rail Safety Awareness and Education

Operation Lifesaver: New Directions for Rail Safety Awareness and Education. Joyce C. Rose, President, Operation Lifesaver, Inc. AASHTO Standing Committee on Rail Transportation, Washington DC, February 19, 2013. Celebrating 40 Years of Safety. Changes in Technology.

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Operation Lifesaver: New Directions for Rail Safety Awareness and Education

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  1. Operation Lifesaver: New Directions for Rail Safety Awareness and Education Joyce C. Rose, President, Operation Lifesaver, Inc. AASHTO Standing Committee on Rail Transportation, Washington DC, February 19, 2013

  2. Celebrating 40 Years of Safety

  3. Changes in Technology

  4. Crossing Safety Improvements

  5. Pedestrian Challenges Remain

  6. OL Outreach Responds to Changing Times • New Outreach • Convert education programs, including presenter certification program, to web-based volunteer training. • Make greater use of digitaltechnology, social media, and e-Learning to differentiate the OL brand, increase public awareness and deliver education campaigns. • Current OL Outreach: • 50 State programs • 1,400 presenters • 1.2 M people reached in 2012

  7. Importance of U.S. Rail Safety Education • Light rail, commuter rail and other streetcar ridership is increasing • Freight railroads are increasing market share • Documented increase in distraction due to electronic devices

  8. . Renewing the OLI Organization To renew the OLI organization and meet today’s safety challenges, we will: Raise awareness of the Operation Lifesaver brand Increase focus on growing safety issues in passenger rail and rail transit safety Expand the audience for Operation Lifesaver's safety message

  9. OLI Partnerships 1. OLI will raise its profile through partnering with national transportation and safety organizations.

  10. More OLI Partnerships

  11. Passenger Rail and Rail Transit Safety 2. OLI will increase its focus on passenger rail and rail transit safety. • Amtrak ridership reached a record 31.2 million passengers in 2012; in 2011, transit ridership reached 10.4 billion passenger trips • Amtrak and commuter rail agencies report safety data to FRA, but other rail transit (subway, light rail, and streetcars) report safety data to FTA • FTA has new safety oversight responsibility under MAP-21

  12. Expanding the Audience: Digital Tools 3.Expand the audience for Operation Lifesaver's safety message

  13. Expanding the Audience: e-Learning

  14. Expanding the Audience: Social Media Twitter facebook Pinterest

  15. Our Mission is the Same

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