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Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours

Do not base your internet campaign on…. THE BLAIR WITCH PROJECT => the rumor REC => A brilliant trailer SNAKES ON A PLANE => involvment of the internauts CLOVERFIELD => no name, no director, no cast. JJ ABRAMS. DISTRICT 9 => MNU, a fake company. PARANORMAL ACTIVITY

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Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours

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  1. Do not base your internet campaign on… • THE BLAIR WITCH PROJECT • => the rumor • REC => A brilliant trailer • SNAKES ON A PLANE • => involvment of the internauts • CLOVERFIELD • => no name, no director, no cast. JJ ABRAMS. • DISTRICT 9 • => MNU, a fake company. • PARANORMAL ACTIVITY • => bring the movie to your city • => rec alike trailer Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser

  2. INTERNET… • GLOBAL • INTERACTIVE • QUITE INCONTROLABLE • IN CONSTANT MOVEMENT • REACTIVE? • (QUITE) UNEXPENSIVE Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser • BUZZ / VIRAL MARKETING / EXTENDED BROADCASTING ?

  3. Your visibility on internet : a long term project • 1. work with experts • 2. create a portal, a rendez-vous for internauts with updated contents • 3. develop your networks and presence on the web • 4. include internet in your PR Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser

  4. WHAT VISIBILITY FOR A MOVIE? • what is already said and seen on the web? • Who is(are) your target(s) • What is your objective? What is your timing ? What is your budget? • Do you need a website? Do you need to spend money for a website? What site can develop it for you? • What do you want to say about your movie? • The danger of « viral marketing » • LA PERSONNE AUX DEUX PERSONNES • Alain Chabat is Gilles Gabriel • 2,5M pages on google • 220 000 tickets… Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser

  5. WHAT VISIBILITY FOR A MOVIE? • How to reach your targets with a minimum amount of money : • Use your networks and find potential allies • inform your community • develop a page on facebook, Twitter , myspace… and communities sites that gather your audience • develop partnerships with chosen bloggers and websites • Feed entertainment sites and blogs with informations, exclusivities => develop tools for recurrent feedings • develop specific targeted contents Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser

  6. Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser

  7. Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser

  8. Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser

  9. YOUR WEB CAMPAIGN • The timing • Define your objectives between postering campaigns and trailoring • Focus on your audience • Be sure to emerge… Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop recto Stop Verso Totem Affichette Teaser

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