The Benefits of Dominating Google 2012

1. Google For Business The Benefits of Dominating Google 2012

2. Pay Per Click (PPC) • PPC is a an internet advertising model used to direct traffic to websites • Advertisers pay Google for every person that clicks on one of the advertisments

3. How Does PPC Work? • With PPC you are able to pinpoint your target market by choosing keywords • Advertisers bid on certain keywords and Google sells “clicks” to advertisers • This allows you to be extremely accurate with your advertising

4. What Are The Benefits? • Extremely targeted! • Get your ads in front of potential clients at the EXACT moment that they are searching for your good or service! • Real time trackability!

5. Search Engine Optimization (SEO) • SEO is the process of getting traffic from the free, organic, editorial or natural listings on search engines • There is a complex algorithim that governs who shows up on the top of the search results

6. Search Engine Optimization (SEO) • Every search engine has a different algorthimfor what websites show up when a search term is entered. • Since Google has the most market share it is the most logical to optimize your page for Google

7. How SEOWorks • Google takes a number of things into consideration when ranking a page • We make sure your page has all of the needed ingredients for high visibility and success • SEO is a longer term solution to paid advertising that can put you on the TOP!

8. Google + For Business • Google+ is Google’s social network • Google+ Local replaced Google Places recently • Businesses and places can be found, rated, and shared on Google+

9. Google+ For Business • There are 90 MILLION Google+ Users • A prescence on Google+ can help you be more visible online • Google+ gives you the opportunity to further connect with clients

10. Google + For Business • Google+ Allows you to share and promote your business • All of your sharing and promoting can be accuratley measured!