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A snapshot on Insurance Marketing

A snapshot on Insurance Marketing. Dr. Manishankar Chakraborty, PhD, MBA www.manishankarthetrainer.blogspot.com www.manishankarscribbles.wordpress.com www.twitter.com/manitwitts emailmanishankar@gmail.com. The Basics-4 P’s. Product Price Place Promotion. Services Marketing Mix-7P’s.

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A snapshot on Insurance Marketing

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  1. A snapshot on Insurance Marketing Dr. Manishankar Chakraborty, PhD, MBA www.manishankarthetrainer.blogspot.com www.manishankarscribbles.wordpress.com www.twitter.com/manitwitts emailmanishankar@gmail.com

  2. The Basics-4 P’s • Product • Price • Place • Promotion

  3. Services Marketing Mix-7P’s • Product • Price • Place • Promotion • Physical Evidence • Process • People

  4. The challenges for a Services Marketer • People • Physical Evidence • Process • Intangibles more important than tangibles

  5. A Case Study to learn from your own friend • http://manishankarthetrainer.blogspot.com/search/label/MJFIL • To go through the case in detail write to me @ emailmanishankar@gmail.com or ask Mr. Mohanlal Jangid

  6. Success Mantra • An opportunist without being obvious • Strong networking skills • Empathetic towards a prospect • Smart work rather than hard work • Walk the talk every time • Under promise and over deliver • Understanding the art of lead generation and conversion • Thinking Global but acting Local • Customization the key, rather than one size fits all • Service centric mindset with technology as an edge • Positive attitude even when the tide is flowing against you • Learn from every failures and consider them as learning investments • Give importance to the means rather than the ends

  7. The Don'ts’ • Don’t look for immediate benefit • Don’t try to fasten up the sales process • Don’t take the customer for a ride • Don’t talk about competitors directly during a sales pitch unless customers initiate such a discussion • Don’t imitate your competitors strategy blindly • Don’t make false promises only to get a deal • Don’t think of reaching the crescendo by jumping the sequences • Don’t follow the gut instinct every time, blend it with analytics

  8. Success Stories in Nagpur • Mr. Bharat Parekh • Mr. Umakant Ragtate • Mrs. Salla Somani • MDRT Agents (Million Dollar Round Table) • CM Club Members

  9. Finally…… • The success lies in patience, perseverance, determination and smart work, and as they say, Shortcuts would only bring you momentary pleasure, so its ideal to have a far sighted approach.

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