Personal Branding & Reputation Management

1. Personal Branding & Reputation Management Presented by Miranda Ehmke and Kristin Keith

2. C200 Website Tools • Customizing Your Profile • Corporate Board Tab • Webinar Library

3. Why is this worth my time?

4. Why Is This Worth My Time? • “Speaking a Language” • Knowledge Equals Advantage • Thought Leadership • Extends Reach and Impact • Professional, not Personal • Reflection of Network

5. Who are my stakeholders?

6. Identify Key stakeholders • Customers • Shareholders • Journalists • Industry Leaders & Groups • Corporate Boards • Communities • Prospective Employees • C-Level Team • Non-Profits & Charities • Competitors • Government, Regulators • Investors • Business Partners • Suppliers & Agencies • Mentors and Mentees

7. Who do I want to reach?

8. Who do I want to reach? • Next generation of women like me • Students, new entrepreneurs, etc. • My next board or company • Colleagues • Customers • Investors

9. Monitoring • Google Alerts • Keywords for company, title, location • RSS Reader • Feedly • Page one of major search engines • Prevents same name mixup • “Owning properties”

10. Recommended tools and sites • The Usual Suspects • Twitter • LinkedIn • Facebook • YouTube • Wikipedia

11. Recommended tools and sites • The Bench • Flickr • About.Me • Blogs • Personal Website • Wordpress • Press and news clips • Commenting

12. Personal site • Content • About • Press/Media • Speaking and Writing • Books • Bureaus • Contact Me (optional) • Awards • Blog

13. Examples to follow on twitter • Bonnie Marcus • Claire Cain Miller • JackiZehner • Rosabeth Moss Kanter • Tory Burch • Clara Shih • Brad Feld • Pete Cashmore • Nilofer Merchant • Padmasree Warrior • Committee of 200 • Twitter list of members • Dorie Clark

14. how do I speed this up?

15. Managing time • Frequency • Bookmarks • Make It Come to You • Choosing Your Updates • Monitor, Don’t Post • Defense, Not Offense