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Careering through the Web: Technology as an Agent of Change in Careers Services

Careering through the Web: Technology as an Agent of Change in Careers Services. Tony Watts. Plan. Brief history of the use of ICT in guidance, including opportunities offered by Web 2.0 and 3.0 technologies Implications for career guidance practitioners Implications for public policy.

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Careering through the Web: Technology as an Agent of Change in Careers Services

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  1. Careering through the Web: Technology as an Agent of Change in Careers Services Tony Watts

  2. Plan • Brief history of the use of ICT in guidance, including opportunities offered by Web 2.0 and 3.0 technologies • Implications for career guidance practitioners • Implications for public policy

  3. Brief History • Mainframe phase (mid-60s to late 70s) • Microcomputer phase (late 80s to mid-90s) • Web phase (late 90s) • Digital phase (early C21)

  4. Underlying Trends • Increased accessibility • Increased interactivity • More diffused origination

  5. Main Uses of ICT • To deliver information • To provide an automated interaction • To provide a channel for communication - One-to-one - One-to-many; many-to-one - Many-to-many Including use of telephone and text-based e-guidance for professional career counselling

  6. Implications for Training of Career Practitioners • Using ICT as a resource • Using ICT as a medium • Developing ICT-based guidance resources

  7. Implications for Training of Career Practitioners (continued) • Related to: - Different ICT tools - Different guidance tasks - Different levels at which ICT can help clients (informing, experiencing, constructing, communicating) - Distinction between developing and managing resources - Developing clients’ digital literacy in relation to career development as a career management skill

  8. Public Policy • Roles in relation to: - the market in career support in general - the market in professional career guidance in particular • Key roles: - to stimulate the market - to quality-assure the market - to compensate for market failure

  9. The Market in Career Support • Government pays • Charitable body pays • Individuals pay • Opportunity providers (employers or learning providers) pay • Embedded within support provided by an educational institution or employer (e.g. university careers services)

  10. Possible Government Strategies • To act as provider of high-quality career and labour market information (CLMI) • To provide a national career information portal • To include this portal as part of a multi-channel lifelong guidance service and/or to use it as a means of developing a more integrated lifelong guidance system • To quality-assure the wider market through a quality kitemark, and then stimulate it through a marketing campaign linked to the kitemark

  11. Possible Roles of ICT in Relation to Career Guidance • As a tool • As an alternative • As an agent of change

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