Kraft Foods Baltics

1. Kraft Foods Baltics World Lithuanian Economic Forum Chicago September 21, 2012

2. Forward-looking statements This slide presentation contains a number of forward-looking statements. Words, and variations of words, such as "expect," "will" and similar expressions are intended to identify our forward-looking statements, including, but not limited to, the timing and distribution mechanics of the spin-off; the tax-free status of the spin-off and related transactions; global snacks business following the spin-off; and our expectations regarding the satisfaction of the conditions to the spin-off. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Please see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Kraft Foods Inc. disclaims and does not undertake any obligation to update or revise any forward-looking statement in this presentation, except as required by applicable law or regulation.

3. An amazing brand portfolio world-wide • 12 brands with more than $1 billion in revenue • 70+ brands with more than $100 million in revenue • 40 brands over 100 years old • 80% revenue from #1 share positions

4. Fast facts of the global company Approximately $50 billion in revenue World’s #2 food company, #1 in North America #1 in global confectionery and biscuits Sales in approx. 170 countries, Operations in more than 75 countries Approximately 127,000 employees Donated more than one billion servings of food since 1997 Figures are for the combined Kraft Foods and Cadbury businesses as at December 31, 2010

5. Why Lithuania in 1993? • Internal decision factors • “Early bird gets the worm” • New market with growth potential • Market entry possibility via attractive acquisition target • External decision factors • Determined Lithuania’s orientation towards western values and free economy • “Crossroad” position geographically and culturally between the west and the east • Open and risk taking environment • Proactive approach of the government and business management towards foreign investors

6. We grew our business with Lithuania together Kraft Foods was one of the first investors to bring the new standards: • Business ethics and values with compliance and integrity programs • Highest food safety and quality standards; first ISO certified food manufacturer in the country • People management standards and development opportunities • Relationship with communities – understanding and meeting social expectations • Sustainability programs • Diet & Health initiatives • Social responsibility Lithuania was rapidly changing as a country: • Embraced democratic values • Society transformation from “soviet planned” to free market and competitive one • Fast overall growth of the economy and wealth • Rapid European Union accession • Legal and regulatory environment change reflecting all the factors above

7. To fix the base: we started building on the local brands • 1996 Manijawas awarded “Product of the Year” • 1997 Karūna’s boxed chocolates were awarded “Product of the Year” • 2000 Karališkas chocolate was awarded “Product of the Year” • 2003 Karūna, Manija recognized as the Top Seller 2003 in Latvia. • 2004 Karūna was awarded Baltic Brand • 2009 Karūna was awarded “Best seller” • 2010 Karūna was awarded “Best seller”

8. Opened up to global brands as the economy grew • 2003 JacobsKrönungrecognized as the Top Seller in Latvia. • 2004 – Golden Hammer Silver award for JacobsKrönungBest Media • 2004 – Golden Drum award for JacobsKrönunginnovative outdoor solution • 2005 – Baltic Brand award for JacobsKrönungInnovative Marketing Solutions • 2006 – Jacobos announced to be among 10 most loved brands in Lithuania • 2009 – Jacobs Krönungand 3in1 “Best Seller” awards • 2010 - Jacobs Krönungand 3in1 “Best Seller” awards

9. Today Kraft Foods is offering to consumers beloved heritage as well as most popular global brands • Coffee • Confectionery • Biscuits • Gum and Candy

10. Lithuania’s flexibility supported our success • Lithuania was flexible when it came to adapting overall Kraft Foods strategies and developments: • Broadening the portfolio, e.g. with biscuits & gum/candy as these businesses were acquired • Start-ups, e.g. salty snack business and manufacturing • Divestitures in line with strategic directions of the parent company

11. Leading to the rich history of the company in the Baltics • 1888 Confectionery factory history dates back over 100 years • 1993 Acquisition of 67% by Kraft General Foods. AB “Kraft Foods Lietuva” established • 1994 Entered market with Karuna and Jacobs • 1995 Opening of representative office in Estonia (from 1997 to 2005 Estonian market was under responsibility of Kraft Finland) • 1996 Entered snacks market with Estrella • 1997 Opening of representative office in Latvia • 1998 Opening of representative office in Belarus (transferred to Russia) • 1999 Opening of the salted snacks plant, first out of Scandinavia • 2008Divestiture of salted snacks • 2009 Integration of Baltics LU biscuit business • 2010 Integration of Baltics Cadbury business

12. Kraft Foods in the Baltics Today • Kraft is based in Kaunas, Lithuania. Manufacturing Unit (“MU”) and Business Unit (“BU”) are one legal entity located in one site. Small offices in Riga and Vilnius • Local organization is 126 employees in BU and 418 in MU. MU consists of two parts: chocolate factory and Salty Snacks co-manufacturing facility • Kraft sells 4 categories: Coffee, Chocolate, Biscuits and Gum & Candy • Kraft is marketing to the three Baltic states and exports to Kaliningrad • Preferred supplier: recognized as best supplier by Lithuanian Retailer association

13. We are holding #1 positions in Lithuania, Latvia and Estonia represent a potential;Big player in Baltic geography

14. We believe that responsible business helps to achieve results - social responsibility • More than 10 years of cooperation with Food Bank – hunger fighting strategy • Active volunteering efforts since 2000, skill-based volunteering by KF employees • H4S (Health for Schools) project – balanced diets and healthy lifestyles: • Piloted by KF in 2007 • Expanded to national level with other food companies joining the project • First ever project in Lithuania with close cooperation of private business and Ministry of Health & Ministry of Education • KF a recognized partner which makes a difference in local communities

15. Recognized for contributions promoting schoolchildren sports • Kraft Foods has been a sponsor of children basketball from 1995 • In 1996 KF organized it’s own championships called “Karūna” • From 2001 “Manija” became a leading sponsor of Lithuanian Youth Basketball League • 10 000 children every season • 3500 games • 14 championships • The President of Lithuania Valdas Adamkus heads the official committee of Lithuanian Youth Basketball league

16. Recognized for supporting culture Kaunas Jazz Festival: for 21 years Kraft Foods "has been playing jazz" with the top world jazz musicians, which turned into one of the most significant music events in the Baltics and Europe

17. Our employees are loyal to the company andthey are proud of their employer

18. Majority of BU employees are middle age and have more than secondary education Average age of BU employees is - 36 Over 75% of BU employees have more than secondary education

19. Over 50% of employees work more than 10 years for Kraft Foods Employees length of service: Baltics BU & MU & regional roles based in Kaunas BU Length of Service MU Length of Service

20. Kaunas plant operates in the context of the European market • Today the Kaunas plant is a major production hub for countries outside Lithuania • The business friendly environment, efficient costs and reliable work force made this possible despite strong internal competition from the EU facilities • Employees (avg) 465 • Production volume 17,761 tons • No of main production lines 7 • No of BU’s supplied by Plant 17 • Number of SKUs 172 • Brands produced

21. Market is never stale in it’s territories or scope • Market for Lithuanian manufacturers has significantly changed – our market and competitors are not only within the territory of Lithuania any more • In order to succeed we have to embrace the territory of the European Union and go even broader given, the developments of the trade globalization • This change brings its opportunities and challenges • Dynamics of the markets are very fast and the ability to proactively design, anticipate and follow the change makes us stay on the top • Ability to embrace the change leads to success

22. More new developments - spin-Off • On August 14, 2012 Kraft Foods Inc. (NASDAQ: KFT) Board of Directors approved the spin-off of its North American grocery business and declared a pro rata distribution of shares of Kraft Foods Group, Inc. (which will hold the North American grocery business) to holders of Kraft Foods Inc. common stock.  • On October 1, 2012to become Kraft Foods Group, Inc. (North American Grocery business) Mondelēz International, Inc. (the new name of Kraft Foods Inc.) (Global Snacks business) Kraft Foods Lietuva will become Mondelēz Lietuva

23. What we all need to continue to succeed? • Openness and readiness for the change • Harness global developments to identify and use opportunities • Utilize EU Common / global market potential • A government that is flexible, supportive and that minimizes administrative burden