IA Research Proposal Presentation

1. IA Research Proposal Presentation Transec Aviation South Africa

2. IA Question How can Transec Aviation add value to their service to increase revenue? For Map of location of Transec click this link

3. Company Background • Transec Aviation has one base in the Drakensberg Mountains, next to Cathedral Peak Hotel, 4.5 hours SE of Johannesburg, South Africa. • Offers various flights in and around the Drakensberg Mountains • Operated in Drakensberg for 3 years

4. Rationale • Increased revenue 300% - last 2 years providing additional cash flow for investment • Increase revenue further, without incurring large staffing or equipment costs, e.g. purchase another helicopter. • Extra revenues used to pay off the loan for its recently purchased 4th 7-seater helicopter.

5. Research Outline Analyse current and potential competition • other helicopter operators in Drakensberg, other picturesque parts of SA & other large countries. • Build a PEST & SWOT Current service • Marketing mix, promotional mix - ATL & BTL Financial data • Sales for last 3 years - sales forecasting Further services it could offer? • flight simulations, CDs and photos of flights, merchandise such as T-shirts Use Questionnaires to support sales forecasting • customers at helipad • past customers

6. Key areas of the syllabus • 1.5 External Environment • 1.6 Organisational Planning Tools • 3.5 Final Accounts • 4.2 Marketing Planning - marketing mix, promotion, sales forecasting • 4.3 Product • 4.5 Promotion

7. Methodology • Primary Research • Questionnaires to customers at helipad • Questionnaires to hotel guests • Questionnaires to past customers, e.g. • Satisfaction levels across a number of service elements • Price perception and value for money • Likelihood of repurchase

8. Methodology • Secondary Research • other helicopter services in SA, Australia: both online & magazine articles. • company promotional literature • company accounts for 3 years, particularly last 2 years. • general economic data • government forecasts

9. Anticipated Difficulties • Cost of visiting organisation • Finance from: parents • Part-time work • Selling possessions to highest bidder! 2) Hotel refusing permission to give questionnaires to guests • See customers at helipad • Go to another hotel in same area 3)Transec provides little financial data • Make justified assumptions based on research into other companies, go to business library for access • Access other sources such as published accounts or industry research 4)Questionnaire doesn’t provide relevant information • Pilot questionnaire with a small number of respondents 1st and make adjustments. • Use secondary data

10. Action Plan • February: topic selection • 25/3 - prospective company chosen • 4-18/4 - holiday in SA - changed company • April - start secondary research of other companies, • May - compile a draft PEST/SWOT & questionnaire for different customers. • June - go to SA for a month • July - collate findings & Write 1st draft • 10/9 - hand in full first draft • Sept/Oct - make final adjustments • 29/10 - hand in final IA.

11. Sources • Thomas, Rhys. "Transec Helicopter at CPH Helipad." 2009. JPG file. • Thomas, Rhys. "Swimming Pool at Cathedral Peak Hotel." 2009. JPG file. • "South Africa Map, South Africa Maps and Travel Guides." Word Travels - Travel Guide. Destination guides for the world traveller. Globe Media Limited, n.d. Web. 23 Mar. 2011. <http://www.wordtravels.com/Travelguide/Countries/South%20Africa/Map>.