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Market trends 2009

Market trends 2009. MRSZ (Hungarian Advertisement Association)-estimate 2008 advertisement spendings [net spending]. Source: MRSZ. Growth. Source: MRSZ. Prognisis 2009* - Why media owners are pessimistic?. * In the percentage of the people asked. Source: MRSZ.

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Market trends 2009

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  1. Market trends 2009

  2. MRSZ (Hungarian Advertisement Association)-estimate 2008 advertisement spendings [net spending] Source: MRSZ

  3. Growth Source: MRSZ

  4. Prognisis 2009* - Why media owners are pessimistic? * In the percentage of the people asked Source: MRSZ

  5. How the consumer evaluate the economic crisis? Are you personally effected by the economic crisis? In the next halb year In the next year N=800 On-line research Source: Szonda Ipsos 2008. XII. 5 N=800, százalékos megoszlások

  6. Advertisements are more in need than ever! Interest for advertisements in the period N=800 On-line research Source: Szonda Ipsos 2008. XII. 6

  7. How do you recognize the overconsumers? • Affinity index (Total population=100) • Source: Szonda Ipsos-GfK, NMA 2008. II. Q

  8. And what about the elit and the considered consumers? • Affinity index (Total population=100) • Source: Szonda Ipsos-GfK, NMA 2008. II. Q

  9. People are interested in the economy as it affects their life Tájékozottság, ismeretek Have you heard about the economic crisi that started in the USA? How often find out information in economic questions? On-line research Source: Szonda Ipsos 2008. XII. 9 N=800, százalékos megoszlások

  10. Which information is reliable in the economic crisis? On-line research Source: Szonda Ipsos 2008. N=800, százalékos arányok

  11. It is worth being informed from the Népszabadság! • More than news! • Analyses • Background information • Conclusion • Reliable content, expert writers • Many topics, colourful content • Very strong in international informations thanks to our foreign representative reporters Forrás: Szakértői kutatás 2009, Medián

  12. Népszabadság is the reference newspaper! News and articles of Népszabadság was referred 678 times by others mediums during 3 month! Weekly: 56,5 Daily: 7,5 Source: Observer, 2009. january-march

  13. In crisis reliability is very important! Népszabadság gives reliable information to the readers!

  14. More than 60% of the readers read the paper more times a day! - once 3 times - Twice Source: Szonda Ipsos 2008. november N=1009

  15. Reading period Source: Szonda Ipsos –2008. november N=1009

  16. 82% of the readers sepnd at least half an hour with reading the paper! - Less than half an hour - More than half an hour - At about half an hour Source: Szonda Ipsos –2008. november

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