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PORTUGUESE MARKET 2009

PORTUGUESE MARKET 2009. OVERVIEW. 2009 - PORTUGAL. POPULATION 10.627.250 INHABITANTS TOTAL ADMISSIONS 2009 – 15.704.690 TICKETS SOLD PER INHABITANT – 1,5 TOTAL GBO – 73.841.610,00 Euros AVERAGE TICKET PRICE – 4,7€ CINEMA SCREENS – 577 DIGITAL SCREENS – 180

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PORTUGUESE MARKET 2009

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  1. PORTUGUESE MARKET 2009 OVERVIEW

  2. 2009 - PORTUGAL POPULATION 10.627.250 INHABITANTS TOTAL ADMISSIONS 2009 – 15.704.690 TICKETS SOLD PER INHABITANT – 1,5 TOTAL GBO – 73.841.610,00 Euros AVERAGE TICKET PRICE – 4,7€ CINEMA SCREENS – 577 DIGITAL SCREENS – 180 CINEMA SEATS – 110.914 MARKET SHARE OF 3 MAIN EXHIBITORS – 82,3% FEATURE FILMS RELEASED - 271 FILMS RELEASED IN DIGITAL PROJECTION – 64 3D FILMS RELEASED - 15 DOMESTIC MOVIES MARKET SHARE – 2,5% (22 MOVIES RELEASED) EUROPEAN MOVIES MARKET SHARE (NOT INCLUDING DOMESTIC)– 7,7% (65 MOVIES RELEASED) US MOVIES MARKET SHARE– 70,5% (139 MOVIES RELEASED)

  3. ANNUAL EVOLUTION 2004 / 2009 GBO (Millions) ADMISSIONS (Millions) €80,00 €75,00 €70,00 €65,00 €60,00 €55,00 €50,00

  4. FILMS, BOX OFFICE AND ADMISSIONS BY EXHIBITOR 2009

  5. FILMS, BOX OFFICE AND ADMISSIONS BY DISTRIBUTOR 2009

  6. FILMS, BOX OFFICE,ADMISSIONS 2009 VS 2010

  7. DIGITAL PROJECTION PORTUGAL 2009 DIGITAL ZON LUSOMUNDO138(58-3D) NLC – NEW LINEO CINEMAS 15( 8-3D) SOCORAMA – CAST.LOPES CINEMAS 10 ( 9-3D) FDO MULTIMEDIA 7 ( 7-3D) MEDEIA FILMES 3 ( 1-3D) UCI CINEMAS 3 ( 3-3D) J. GOMES 1 ( 1-3D) MALAYCA CINEMAS 1 ( 1-3D) TOTAL 180 (88-3D)

  8. DIGITAL PROJECTION EVOLUTION 2010

  9. AGREEMENTS IN PORTUGAL: XDC WILL HAVE 72% OF MARKET SHARE AT THE END OF 2011. WE HAVE SIGNED WITH XDC IN DECEMBER 09. • QUESTIONS: • 1) WHAT KIND OF DEAL? • LONG TERM OR SHORT TERM. • 2) NEGOTIATIONS WERE EASY? • 3) FEEDBACK AFTER ONE YEAR? • PROBLEMS? MINIMUM RENTABILITY( 5 DRIVES). MATERIALS ?DCP NOT AVAILABLE. • COSTS? DIGITAL COSTS ARE LOWER THAN 35MM? • GUARANTEES? IN TERMS OF MINIMUM WEEKS AND SESSIONS.

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