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Strategic tools that show results in the CERO-process

Strategic tools that show results in the CERO-process. Markus Robèrt, PhD Royal Institute of Technology, Stockholm www.cero.nu. A few dilemmas in the business of company travel planning…. No no, it’s faschinating. …do continue!. The ”split-personality” at companies.

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Strategic tools that show results in the CERO-process

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  1. Strategic tools that show results in the CERO-process Markus Robèrt, PhD Royal Institute of Technology, Stockholm www.cero.nu

  2. A few dilemmas in the business ofcompanytravel planning…

  3. No no, it’s faschinating... …do continue!

  4. The ”split-personality” at companies

  5. The ”putting lipstick on a pig-approach”

  6. ”Little league football-strategies”…

  7. CERO is based on backcasting Mapping Travel policies Target

  8. 52 CERO-organizations…

  9. Five CERO-organizations have conducted follow-ups 2012-2014 all have improved… 4-18% CO2-reduction

  10. Mapping emissions and costs- avoid sub optimization

  11. Benchmarking

  12. Communication tools: Point out the winners…

  13. Decision making tools:Make it easy but get rid of the fuzzyness…

  14. Problem with climate targets: % - targets hard to follow-up in policy terms... %CO2

  15. CERO-transformation of the backcasting target Target scenario %CO2

  16. Modules of tailor made 1% CO2-reductions(commute trips) • 13 car commuters switch to public transport • Train tickets to 4 commuters with longest distance • Encourage 31 car commuters to renewable fuel cars • Allow telecommuting at least once a month • Offer eco-driving to at least 115 car commuters • Encourage cycling to 36 car commuters with distance 0,5-6km

  17. Modules of tailor made 1% CO2-reductions(business trips) • Replace 11% of business trips by car to public transport Annualcostreduction220 000 SEK • Replace 10% of business trips by car to virtual meetings Annual cost reduction 350 000 SEK • Replace17% ofprivate vehicletrips withcarsharingfleet Annualcostincrease 140 000 SEK • Use renewable fuels for all company cars Annual cost reduction unchanged • Replace 23% of domestic aviation to train Annual cost reduction85.000 SEK • Replace 2% ofaviation trips abroadtovirtual meetings Annualcostreduction 80.000 SEK

  18. Target scenario at a company of ~500 employees10% CO2-reductions >50 000 EUR/year

  19. Turning theory into practice in CERO-workshops CO2 1. Principal level – Reach consensus on target Economy Employee acceptance 2. Scenario level - Design target scenario 3. Action level – Selection of measures

  20. CERO-tool for building target scenarios

  21. Who is doing what and when?

  22. ...from action plan to action?

  23. CERO-Challenge a’la wordfeud… • Measure travel patterns and get feedback • Individual target setting according to CERO-scenarios • Individual and group challenges a’la wordfeud

  24. IT-tools for implementing MM-strategies in organizationsHand out the toolbox, not the solutions!

  25. Upscaling to a regional CERO… 1:4

  26. …by applying the CERO-database…Travel data from >150 000 observations

  27. …to simulate realistic travel volumes • Estimate travel time and distance from a probability distribution in the CERO-database - Geographiclocation - Typeoforganization • Utilize a population density map • Estimate a transport choice model by (again) applying the CERO database

  28. Tool for ”transport optimization studies”…

  29. http://www8.cs.umu.se/~bopspe/SpaceTime/cero/ SIM-CERO

  30. Dialoguetools for stakeholderswith different perspectivesAvoidcreatingwatertightbulkheads…

  31. www.cero.numrobert@kth.se

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