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Sustainable Secondary Packaging Help for your company’s top and bottom lines

Presented By Dennis Salazar President/Founder . Sustainable Secondary Packaging Help for your company’s top and bottom lines . Yes, because it is : Irreversible in the public eye Cost efficient and even profitable What consumers are demanding and buying Generational.

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Sustainable Secondary Packaging Help for your company’s top and bottom lines

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  1. Presented By Dennis Salazar President/Founder

    Sustainable Secondary Packaging Help for your company’s top and bottom lines

  2. Yes, because it is : Irreversible in the public eye Cost efficient and even profitable What consumers are demanding and buying Generational Is green here to stay?
  3. SUSTAINABILITY IS INDEED VERY GENERATIONAL Packaging World Magazine – December 2008
  4. Do You Remember this image?
  5. 1971 Ad Campaign
  6. Sustainability is meeting the needs of the present without compromising the ability of future generations to meet their own needs. Sustainability defined
  7. Secondary packaging is the packaging materials we all use to contain, protect, or ship our products from point A to point B. Secondary packaging defined
  8. TOP LINE IMPACT OF SUSTAINABILITY
  9. green purchasing powerJanuary 2008
  10. “Greenfluencers” July 2008
  11. Every Company’s Goal July 2008
  12. What about the recession?
  13. What that looks like
  14. It usually exceeds your primary packaging by volume and weight Its effectiveness determines how the product arrives and your customer’s initial satisfaction or dissatisfaction. It communicates the consistency of your environmental commitment to your eco minded customer. Why is secondary packaging important?
  15. Secondary packaging is no longer invisible
  16. example of bad secondary packaging:
  17. BOTTOM LINE IMPACT OF SUSTAINABILITY
  18. Product arrives damaged Product is lost within packaging (void fill) Customer determines you are over packaging (volume) Customer dislikes the type of packaging you provide or deems it eco unfriendly Packaging adds freight and/or labor costs How can secondary packaging Can work against you?
  19. It is effective and does what it is supposed to do! It presents a professional image of you, your product and your company. It saves you money in terms of labor, freight and material costs. You use it as a branding opportunity How can secondary packaging Can work For you?
  20. Green is going to cost more money The biggest lie in sustainability:
  21. Eco friendly, secondary packaging prices have steadily moved downward for the last 18 to 24 months!
  22. Green makes winners and losers
  23. Green a factor in acquisitions
  24. Green is a recruitung tool
  25. Expect the focus and importance of green to grow and eventually dominate your business relationships. Green is rapidly becoming the ultimate tie breaker in situations where all else is equal. The Future of Green
  26. The green market is growing in spite of the economy More than ever before, they are looking at all of your packaging including your secondary packaging It has the potential of increasing sales, reducing costs, improving your image, making your more attractive as an acquisition or an acquiring company, and even impact your ability to attract and recruit new talent. In conclusion – 3 things to remember
  27. Any Questions?
  28. Thank you!
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