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Emotional Appeals

Emotional Appeals. What will I be learning?. Defining emotional appeal and its purpose Anger as an emotional appeal Intimidation as an emotional appeal Sadness as an emotional appeal Guilt as an emotional appeal Happiness as an emotional appeal. What is emotional appeal?.

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Emotional Appeals

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  1. Emotional Appeals

  2. What will I be learning? • Defining emotional appeal and its purpose • Anger as an emotional appeal • Intimidation as an emotional appeal • Sadness as an emotional appeal • Guilt as an emotional appeal • Happiness as an emotional appeal

  3. What is emotional appeal? • Emotional appeal, as stated by business dictionary, is a “Promotional activity aimed at highlighting emotional factors of a product instead of the logical or practical factors.” (www.businessdictionary.com) • In writing, an author will try to use emotional appeal in order to appeal to the reader, and persuade them to the writer’s specific wants or needs.

  4. Anger

  5. Anger • Example:

  6. Intimidation

  7. Intimidation • Example:

  8. Sadness

  9. Sadness • Example:

  10. Guilt

  11. Guilt • Example:

  12. Happiness

  13. Happiness • Example:

  14. In Conclusion • When writing, an author may be able to use several different tactics in order to address their reader and persuade them of their ideas. • While most readers would like to start their assessment of a reading objectively, their life’s experience will be vulnerable to an author’s use of emotional appeal. Therefore, a writer has a particular window of oppourtunity that could allow them to effectively reach their readers.

  15. Works Cited • www.businessdictionary.com (pg. 3) • www.free-desktop-backgrounds.net (pg.5) • www.blog.karensphoto.com (pg.7) • www.tnation.t-nation.com (pg.9) • www.hollydietor.blogspot.com (pg.11) • www.kidhelper.com (pg.13)

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