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Appeals

Appeals . Of the mind and the Heart. To Appeal to Logic (logos). Theoretical, abstract  language Denotative meanings/reasons Literal and historical analogies Definitions Factual data and statistics Quotations Citations from experts and authorities Informed opinions .

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Appeals

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  1. Appeals Of the mind and the Heart

  2. To Appeal to Logic (logos) • Theoretical, abstract  language Denotative meanings/reasons • Literal and historical analogies • Definitions • Factual data and statistics • Quotations • Citations from experts and authorities • Informed opinions

  3. To Appeal to Emotion (pathos) • Vivid, concrete language Emotionally loaded language • Connotative meanings • Emotional examples • Vivid descriptions • Narratives of emotional events • Emotional tone • Figurative language

  4. To Develop Ethos • Language appropriate to audience and subject Restrained, sincere, fair minded presentation • Appropriate level of vocabulary • Correct grammar

  5. Appeals Graphic Organizer

  6. Samples • “Blaze Stalks Fawnskin” • “Winds force temporary evacuation of hand crews” • “Session faces long odds” • “Air crash kills 90 at Thai resort island”

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