Reina Rebelde Is Makeup for Today’s Latinas: Bold, Glamorous, and Authentic

1. Reina Rebelde Is Makeup for Today’s Latinas: Bold, Glamorous, and Authentic

2. Reina Rebelde Is Makeup for Today’s Latinas: Bold, Glamorous, and Authentic Reina Rebelde translates to “rebel queen” in English and represents a celebration of Latinas’ powerful cultural dualities. She speaks English y algunas veces Español. She loves being Latina and Americana. She channels both the inner beauty of her Reina and the fierceness of her Rebelde. Reina Rebelde is makeup for modern Latinas and is bold, glamorous, and authentic. Latina Founder and Creator Regina Merson The woman behind the award-winning Latina makeup brand is founder Regina Merson. Inspired by Latinas and their collective experience as Reina Rebeldes, she created the first makeup line created for Latinas by a Latina. The brand was launched in late 2016, and was propelled forward last year with the support of the Latina community and by capturing the attention of its first major retail partner, Target. Merson was born in Guadalajara, Mexico and raised in Dallas, Texas. She is a graduate of Yale University and the University of Chicago Law School. She left her career as a bankruptcy attorney to launch Reina Rebelde, which combines her two loves—cosmetics and her Mexican heritage. She is proud to be carving her own path in beauty world. Growing up in Mexico, Merson’s passion for makeup started with the telenovela “Rosa Salvaje,” and by sitting at her mother’s feet while watching her get ready to go out with her friends.

3. She’s loved makeup ever since. Merson describes her own makeup collection as a mix of bold and impractical, feminine and luxurious, sexy, severe, and wild. Makeup for Today’s Latina Reina Rebelde’s line of color products and provocative shades have built-in versatility to take a woman from glamorous to fierce and messy to polished, allowing her to unapologetically and authentically express her Reina Rebelde essence. Shop the brand’s products for lips, eyes, and face, in shades from bold reds to flattering nudes, catering to the wide range of unique and statement-making Latina makeup looks that relay so much history. Reina Rebelde can take you from the most glam to the fiercest chola makeup look, encouraging the user to play with what feels most authentic on any given day. Reina Rebelde has partnered with makeup artist Kay-Lani Martinez of @Viva_Glam_Kay to create exclusive products, including the perfect shade of nude lipstick called Alma Desnuda X @Viva_Glam_Kay and a stunning blue liquid eyeliner called Bonita Bandera X @Viva_Glam_Kay. To browse these products and achieve an edgy or glamorous look, be sure to check out the Collabs page on Reina Rebelde’s website. Some of Reina Rebelde’s award-winning and best-selling products include the Zapatista Liquid Eyeliner, a long-wearing eyeliner in the blackest shade designed to make your eyes pop and achieve a defined wing tip; Brava Bold Lip Color Stick, the perfect shade of red that’s super polished and always defiant; and La Doña Brow Paint, a 3-in-1 product in a medium brown that delivers all-day impeccable brows, eyeshadow base, and eyeliner. For chola makeup vibes or to capture your inner Rita Moreno or Selena, and many other glam and rebel looks, check out the tutorials and inspo on Reina Rebelde’s website. All Reina Rebelde products and exclusives are available on their website, are made in the U.S., and are cruelty free, and many are vegan. You can also find most of the collection available at select Target stores. Browse Reina Rebelde’s product lineup and learn more at https://reinarebelde.com Original Source: http://bit.ly/32IEfZK