Importance and Objective of Newspaper Advertising in India.

1. Importance & Objective of Newspaper Advertising in India! Classified Advertising Solutions

2. Why does Newspaper Advertising Work in India? Newspapers are the most basic source of information for the masses. Besides news and articles, it is accompanied by advertisements that generate revenue for the media houses. Since ages Newspapers have always been the most preferred medium of advertising in India because of its extensive reach and low advertising cost. Even today newspapers rule the advertising industry as most of the businesses and individual advertisers’ chooses newspapers over other advertising platforms.

3. Merits of advertising in newspapers- • Merits of advertising in newspapers- • Newspaper advertising has several benefits which are why they are the first choice of every advertiser. • Reach- newspapers reach cannot be surpassed by any other advertising platform as they reach out to about 33crore readers across the entire country. Its reach is not limited to urban or internet users as it has the potential to reach out to the remote areas as well. • Language diversity- newspapers are published in national and regional languages so you can target specific groups or community.

4. Growing literacy rate- there is a considerable rise in the number of newspaper readers over the year which means there is an increase in the number of target audiences for advertisers. To conclude the growing literacy rate is simply contributing to the growth of newspaper advertising in India. • Trustworthiness-When you place an ad in a leading newspaper it increases the level of trust among the target readers. • Cost effective- Newspapers are the most common and cost effective mode of advertising. So one can easily opt for newspaper advertising.

5. Newspapers are considered as one of the most common and effective forms of advertising. It is done with the purpose of fulfilling marketing objectives. Such objectives may vary from ensuring that the target audience knows about your brand, driving people to your store or informing masses about the events or recent updates of the company. Newspaper advertising helps business to cater to a large number of people at a very low cost. Through newspaper advertising businesses can create brand awareness among its prospective customers. If the ad is placed correctly it helps to gain more visibility among the target readers. It is important that your advertisement be visually attractive and engaging for the readers How newspaper advertising helps businesses-

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7. Why book Classified Ads via releaseMyAd? releaseMyAd.com is the largest INS accredited newspaper advertising agency helping advertisers to book classified Ads in Times of India. Here’s why you should book AN Ad via us: • Serve over 1.25 lac customers annually • Provide Lowest Rates • 3 Step Simplified Online Ad Booking • PAN India Ad Booking

8. Newspaper Classified Ad Booking Process • Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget. • Compose Ad: Compose your Ad with the help of the given sample or you can follow the tips as given above. Use enhancements for higher visibility. • Select Date & Make Payment: Select the release date/s and after that preview the booking details.  Once you finalize that proceed to make payment by any online/offline modes to confirm your booking.

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