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AN INDEPTH STUDY OF NEWSPAPER AND MAGAZINE ADVERTISING IN INDIAN ADVERTISING INDUSTRY

AN INDEPTH STUDY OF NEWSPAPER AND MAGAZINE ADVERTISING IN INDIAN ADVERTISING INDUSTRY. PRESENTED TO HEMCHANDRA CHARYA NORTH GUJARAT UNIVERSITY. PRESENTED BY DHIMANT VYAS(26) MRUNAL VAZA(58) PALAK PATEL(05) TEJAS GADHVI(11)

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AN INDEPTH STUDY OF NEWSPAPER AND MAGAZINE ADVERTISING IN INDIAN ADVERTISING INDUSTRY

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  1. AN INDEPTH STUDY OF NEWSPAPER AND MAGAZINE ADVERTISING IN INDIAN ADVERTISING INDUSTRY PRESENTED TO HEMCHANDRA CHARYA NORTH GUJARAT UNIVERSITY PRESENTED BY DHIMANT VYAS(26) MRUNAL VAZA(58) PALAK PATEL(05) TEJAS GADHVI(11) VIJAY PANDYA(14)

  2. Introduction • Role of print advertisement. • Contribution in GDP. • Players • Growth Rate

  3. Life Cycle

  4. Analysis P.E.S.T Analysis FIVE FORCE Analysis. Opportunities And Threat. B.C.G Matrix 9 Cell Matrix Key Success Factors Driving Force Revenue Driver Life Cycle

  5. PEST

  6. Political factors Service tax political lobbing FDI Import duty Regulations

  7. Economical factors Effect on inflation (CII presentation 2008) Cost of operation AD spends Price of newsprint Global crises (Source: equity master November 30, 2007)

  8. Sociological factors ASCI norms Ban on ads Bad effect on society. Social Barriers RTI Act Literacy level

  9. Technology Way Mack 45 GSM City line

  10. Five Force

  11. Rivalry (Moderate to High)

  12. New Entrants (Low to moderate)

  13. Threat From Substitute(Moderate to high)

  14. Bargaining Power of Suppliers (low to moderate)

  15. Bargaining Power of Buyer (low)

  16. Five Forces

  17. B.C.G Matrix 21%

  18. GE 9 Cell matrix 8.85 8.475 7.3 6.1 5.2 J. P BCCL HT DC MM Competitive Strength Point

  19. Driving Force Government policies Growth of Small Scale industries Increase in level of literacy Increase younger population

  20. Revenue Driver (Source: Adex India (A division of TAM Media Research) (Source: Adex India (A division of TAM Media Research) (Source: Adex India (A division of TAM Media Research) (Source: Adex India (A division of TAM Media Research) (Source: Adex India (A division of TAM Media Research) (Source: Adex India (A division of TAM Media Research) (Source: Adex India (A division of TAM Media Research)

  21. Opportunities and Threats Opportunities Increasing readership Improving literacy level Geographical expansion Demographical expansion Service tax Increase in service sector advertising Threats Internet SMS services Radio Decrease in automobile sector.

  22. Key Success Factors Reachness Preferred Segmentation

  23. Thank you

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