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Microenterprise Development in Michigan: Coverage, Access, and Outreach

Microenterprise Development in Michigan: Coverage, Access, and Outreach. Michigan State University Center for Regional Economic Innovation. Claire Glenn, Microenterprise Network of Michigan Coordinator Community Economic Development Association of Michigan. What is Microenterprise?.

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Microenterprise Development in Michigan: Coverage, Access, and Outreach

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  1. Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation

  2. Claire Glenn, Microenterprise Network of Michigan Coordinator Community Economic Development Association of Michigan

  3. What is Microenterprise?

  4. What is Microenterprise? • Very small business

  5. What is Microenterprise? • Very small business • Five employees or fewer

  6. What is Microenterprise? • Very small business • Five employees or fewer • $35,000 or less

  7. What is Microenterprise? • Very small business • Five employees or fewer • $35,000 or less • Without access to traditional resources, assistance, capital

  8. Why Microenterprise?

  9. Why Microenterprise? • Create jobs

  10. Why Microenterprise? • Create jobs • Increase the tax base

  11. Why Microenterprise? • Create jobs • Increase the tax base • Promote local purchasing and hiring

  12. Why Microenterprise? • Create jobs • Increase the tax base • Promote local purchasing and hiring • Place-making

  13. Microenterprise in Michigan

  14. Microenterprise in Michigan 95% 91% 88% Association for Enterprise Opportunity. http://www.aeoworks.org/pdf/states/Microbusiness_State_Factsheet-MI.pdf

  15. Support for Microenterprise Microenterprise Development Organizations (MDOs) provide:

  16. Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: • Training

  17. Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: • Training • Technical Assistance

  18. Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: • Training • Technical Assistance • Microenterprise Lending

  19. MNM Research

  20. MNM Research Methods:

  21. MNM Research Methods: • Network of over 100 individual members

  22. MNM Research Methods: • Network of over 100 individual members • 29 direct service providers identified • 22 total respondents to date

  23. MNM Research Methods: • Network of over 100 individual members • 29 direct service providers identified • 22 total respondents to date Products:

  24. MNM Research Methods: • Network of over 100 individual members • 29 direct service providers identified • 22 total respondents to date Products: • Coverage Maps

  25. MNM Research Methods: • Network of over 100 individual members • 29 direct service providers identified • 22 total respondents to date Products: • Coverage Maps • Resource Directory

  26. Survey Results: Awareness

  27. Survey Results: Awareness Microenterprise development • Low familiarity

  28. Survey Results: Awareness Microenterprise development • Low familiarity MDO respondents • Range of perceived effectiveness

  29. Survey Results: Outreach Strategies

  30. Survey Results: Outreach Strategies Importance of networks:

  31. Survey Results: Outreach Strategies Importance of networks: • Referrals from network connections • MDOs • Presentations and public speaking • Word of mouth • Attending events, workshops, and panels

  32. Survey Results: Outreach Strategies Secondary importance:

  33. Survey Results: Outreach Strategies Secondary importance: • Social media • Website

  34. Survey Results: Outreach Strategies Secondary importance: • Social media • Website Least utilized:

  35. Survey Results: Outreach Strategies Secondary importance: • Social media • Website Least utilized: • Success stories • Newspaper • Radio and television • Flyers and posters

  36. Survey Results: Budget restrictions

  37. Survey Results: Budget restrictions Outreach/Marketing budgets: • Majority $0 • Range up to $100,000 • Average $5,000

  38. Survey Results: Difficulties

  39. Survey Results: Difficulties Struggle to reach communities:

  40. Survey Results: Difficulties Struggle to reach communities: • Specific industries • Specific neighborhoods • Specific demographics

  41. Survey Results: Difficulties Struggle to reach communities: • Specific industries • Specific neighborhoods • Specific demographics "Outside of existing networks, there is no way to reach the vast majority of clientelle."

  42. Identifying Needs and Solutions

  43. Identifying Needs and Solutions

  44. Identifying Needs and Solutions

  45. Identifying Needs and Solutions

  46. Identifying Needs and Solutions

  47. Identifying Needs and Solutions

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