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Publicity campaign to increase the awareness of hospice-palliative care in Hungary

Publicity campaign to increase the awareness of hospice-palliative care in Hungary Dr. Katalin Muszbek Hungarian Hospice Foundation. Attitude of people. Death and dying belongs to the taboos Illness, death and social difficulties are denied in the society

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Publicity campaign to increase the awareness of hospice-palliative care in Hungary

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  1. Publicity campaign to increase the awareness of hospice-palliative care in Hungary Dr. Katalin Muszbek Hungarian Hospice Foundation

  2. Attitude of people... • Death and dying belongs to the taboos • Illness, death and social difficulties are denied in the society • Only success, health has a place in the new consumer society in Hungary

  3. Attitude of people... • Public awareness of hospice-palliative care in 1999: 0%

  4. Attitude to cancer „This cannot happen to me !”

  5. Attitude to cancer „I feel sorry for those people, but I have my family to care about.I have my own problems”

  6. Concept of the Campaign • “IT IS NOT ENOUGH TO FEEL SORRY” • Illness and death is universal • It is necessary to draw the attention on suffering people

  7. BILLBOARD

  8. INDOOR POSTERS

  9. Testimony KATA DOBÓ • Actress • Movie star • Famous model

  10. Testimony JUDIT HERNÁDI • one of the most popular actress • TV Star

  11. Testimony IVÁN MARKÓ Ballet-dancer, choreographer • famous world-wide • Bejart Ballet

  12. Results • IN 1999: AWARENESS0% BY 2002 • AWARENESS GROWS TO 36%

  13. Results NON-GOVERNMENTAL ORGANISATION OF HUNGARY AWARD 2001 (SELECTED FROM 48 000 NG0s)

  14. Results May 2002 opening of the BUDAPEST HOSPICE HOUSE

  15. Results … on a policy level: • International policy conference (OSI) 2003 • Minimum standards 2004 • National policy conference (OSI) 2004 • Financial demonstration project 2004

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