210 likes | 348 Views
Glamour.com Usability Report Discoveries Prepared for: Condé Nast Company . Created by: BAAP Corporation of Professional Usability Testing Brittany Puente Ava Brandimore Areej Al Touq Porsia Green. Background Information.
E N D
Glamour.comUsability Report DiscoveriesPrepared for: Condé Nast Company Created by: BAAP Corporation of Professional Usability Testing Brittany Puente Ava Brandimore Areej Al Touq Porsia Green
Background Information • BAAP Corporation of Professional Usability Testing specializes in creating and conducting usability tests and has created this report in response to your request regarding your website Glamour.com.
Our Goals • To improve usability by • Ease and Effectiveness of Navigation • Organization of the website • Placement of Important • Increase website traffic • Increase profitability
What is Usability Testing? • The process of learning about users from users by observing them using a product to accomplish specific goals of interest to them.
Why is Usability important? • Things shouldn't be that hard to learn to use. • Time wasted trying to learn to use products means lost time for consumers and lost sales for companies. • If dissatisfied with the usability of a product, consumers are less likely to be a returning customer.
Developing a Usability Test • Waiver • Entrance Questions • Task Based Questions • Exit Questions
Subjects Tested • Subject 1 – 20 year old Female • Subject 2 – 25 year old Male • Subject 3 – 17 year old Male • Subject 4 – 40 year old Female • Subject 5 – 29 year old Male
Task-Based Questions The following is a list of tasks we had subjects complete on both websites: • Locate and sign up for a subscription • Locate the Table of Contents • Locate the Search Bar • Find your horoscope • Find a healthy recipe • Navigate to the homepage without using the back button • Find the most viewed stories
Exit Questions • Based on your findings, how was the usability of Glamour.com compared to nytimes.com? • How many times during your navigation through Glamour.com did you see a pop up ad or advertisement while scrolling? Nytimes.com? • Based on your knowledge of the internet and these two websites, do you believe that Glamour.com was easily accessible and easy to navigate?
Top of Page of nytimes.com • The Table of Content is readily available • Search bar • Top stories are on the homepage
http://www.glamour.comwww.nytimes.com To compare the two sites:
Nytimes.com • Everything is grouped together by category • Organized • Table of Content • Not as many pop-up ads
Solutions • Labeling Stories with topic Headings • Eliminating the excessive amount of scrolling • Making controls easily accessible • Reducing the amount of advertisement
Thank you! • For more information please read our usability report • Questions? Contact us! • Email us at BAAP@yahoo.com • Call us at the BAAP Corporation of Professional Usability Testing Headquarters (333) 555-5555
Works Cited • Barnum, Carol M. Usability Testing Essentials: Ready, Set...Test! Boston: Morgan Kaufmann, 2011. Science Direct. Web. 20 Nov. 2013. <http://www.sciencedirect.com/science/article/pii/B978012375092100012X>. • Bevan, Nigel. "UsabilityNet." UsabilityNet. European Union, Jan. 2006. Web. 24 Nov. 2013. <http://www.usabilitynet.org/>. • Harvey, Amy. "User Experience: What Is It And Why Should I Care? | Usability Geek." Usability Geek RSS. Justin Mifsud, 2 July 2013. Web. 04 Dec. 2013. • IRM Staff. "Usability Testing." Usability Testing. IRM, 8 Mar. 2012. Web. 21 Nov. 2013. • TeamWeb. "Usability Testing." Usability Testing. University Of Texas, 28 June 2012. Web. 22 Nov. 2013. <http://www.utexas.edu/learn/usability/index.html>. • United States of America. US Department of Health and Human Services. Office of the Assistant Secretary for Public Affairs. The Research-Based Web Design & Usability Guidelines. U.S. Government Printing Office, 2006. Web. 20 Nov. 2013. <usability.gov>.