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Postbus 12080 3501 AB Utrecht T 030 750 90 00 F 030 750 90 01

Social partnerships: introducing the Marketplace model by Leonie Oostendorp. Postbus 12080 3501 AB Utrecht T 030 750 90 00 F 030 750 90 01. P.O.Box 12080 NL-3501 AB Utrecht The Netherlands T +31 30 750 90 00 F + 31 30 750 90 01. Outline workshop. Introduction to CIVIQ

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Postbus 12080 3501 AB Utrecht T 030 750 90 00 F 030 750 90 01

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  1. Social partnerships: introducing the Marketplace model by Leonie Oostendorp Postbus 12080 3501 AB Utrecht T 030 750 90 00 F 030 750 90 01 P.O.Box 12080 NL-3501 AB Utrecht The Netherlands T +31 30 750 90 00 F + 31 30 750 90 01

  2. Outline workshop • Introduction to CIVIQ • Welfare policy in the Netherlands • Why social partnerships? • The Marketplace model

  3. 1. General numbers of volunteering • Population: 16 million • Number of volunteers: 4-5 million • Independent volunteer centers:450 • Main sectors: sports, care, welfare

  4. CIVIQ, national volunteer centre Our goal: promoting, modernizing and boosting volunteer work CIVIQ Info centre New markets Participa-tion Infra-structure Volunteer manage-ment Maatschap in Betrokkenheid

  5. Maatschap in Betrokkenheid Our goal: to promote and facilitate social partnerships between business, community and public sector How? • Support a national network of local infrastructure (brokers) • Development and introduction of new models and instruments • Research, promotion and consultancy

  6. Infrastructure of local brokers CIVIQ Maatschap in Betrokkenheid Network of local brokers Public sector Social partner-ships Volunteer organizations Business

  7. Our tools • Toolkit for volunteer organisations and businesses to get started • Website for local brokers www.betrokken.nu • Coaching and training programme for local brokers • Toolkit for the marketplace

  8. 50% Ministry of Health, Welfare & Sports 50% Private funding Project subsidies Assignments by: Business Local authorities (Large) volunteer organizations Funding

  9. 2. Dutch welfare state under pressure • Increasing number of drop outs • Tension between people from different backgrounds • Rapid aging • Individualization • Social exclusion

  10. New government policy Get everybody in action! Strong role for local government: facilitate a process where people can take more responsibility for themselves SOCIAL PARTNERSHIPS = PRIORITY

  11. 3. Why social partnerships? Key = Empowerment Donate your skills and resources to your community

  12. Examples of social partnerships • Annual christmas dinner for elderly • Combination of bank & library • Journal for homeless people • Improve your own neighborhood -> the challenge of Arnhem • All stars program in Amsterdam

  13. Benefits Public sector • Social image • Active citizens Involvement Business - Company pride - Development of skills and competence - New markets - PR Open your mind Community • More resources • New volunteers • PR • Scope • Entrepreneurship Empowerment

  14. Current situation • Government budget reduction forces voluntrary sector to undertake action • Business case pro social partnerships and employee volunteering becomes stronger • Shift in focus: from general programmes towards strategic goals and themes. • Local infrastructure is essential!

  15. Challenges • Voluntary organisations remain hesitant or don’t know how to approach business • Few structural partnerships • Local government doesn’t recognize importance of local networks • Mainly large firms or service oriented businesses

  16. 4. Introducing the Marketplace CIVIQ, Fortis, KPMG Develops & facilitates Business Volunteer organisations Marketplace Social partnerships

  17. How does it look like? C C C C C Registration desk

  18. Marketplace: History • Started in Amsterdam in 1996: 150 matches! Start of local marketplaces • 2004: Marketplace at Eurofestation in Maastricht; result € 1 million capitalised value Start social partnership CIVIQ, KPMG & Fortis • 2003: 1 local Marketplace 2004: 3 2005: 18 -> 1500 matches!!! 2006: 25? • Export to: Germany, UK, US, Romania, France

  19. How does it work? SUPPLY • Companies, Funding organisations, media, Government, NGO’s • Supply: - Time - Knowledge - Information - Ideas/Networks - Means/materials

  20. Why participate? • A lot of possible partnerships with interesting partners • To create your community investment programme • To get into contact with interesting volunteer projects: FUN & INSPIRATION

  21. How does it work? DEMAND • Volunteer projects/organisations • Demand: • Support • Time • Manpower/means -> No structural projects!

  22. How does it work? DEMAND • Present the project at the Marketplace: You only have 5 to 10 minutes! • What do you have to offer in return? • Be a real partner!

  23. How does it work? BROKERS • To organise matches • Corners like: • Manpower • Material • Facilities • Professional advice • Marketing & communication

  24. How does it work? BROKERS • Invite companies to make an offer, and organisations to present projects within these ‘corners’ • Not virtual, actual: just like in a stock exchange • Publish/announce the matches on screens

  25. How to organise a (local) Marketplace: WHO • Local brokers • Volunteer centres • National/local companies • Foundation (social welfare or other) • Trade association • Chambers of Commerce • (Local) government • Service organisations (Rotary, Lions) • National/local volunteer organisations VERY IMPORTANT: • Make it a joint effort!! • Organise a team of stakeholders • Don’t exclude

  26. Organisation of SUPPLY • Research: companies/organisations from different branches • Face-to-face presentations • Ambassadors/trendsetters • What’s in it for them?

  27. Organisation of DEMAND • Educate organisations not to think only in money • Organise workshops/meetings • Support in developing interesting projects • What do they have to offer? • Make sure they do what they have to do in case of a match

  28. At the Marketplace • Create a dynamic event (no seats, not too long) • Invite well-known people • Bring supply to demand • Announce matches • Have contracts signed in public • Make brokers visible • Invite press • Publish the results afterwards: in number of matches or capitalised value

  29. Key factors for success for organisors • Focus: What is your mission/objective? • Commitment of the local community • Use ambassadors and networks to attract demand and supply • Clear communication before and at the Marketplace • Location/setting/furnishings/decoration • Good follow-up

  30. Download the toolkit For your own copy of the Marketplace toolkit: Visit the website of CIVIQ: http://www.civiq.nl/emc.asp?pageId=1229 Who’s Next???

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