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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 6,145 5,974 +2.3% +45.8% 3,447 +6.3% 2,964 +20.7% 2,136 2,071 +153.5% 1,587 +57.1% +5.1% 1,269 1,249 1,194 +14.0% +4.1 % +43.9 300 +28.0% Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

  5. Weekly newsbrand readership (Print & Online) 000s 14,492 12,439 +5.3% +54.6% 8,447 8,268 +13.4% 7,090 +34.5% 6,293 +168.3% 4,370 +112.5% 4,218 3,635 +6.5% 3,425 +11.0% +72.9% +33.7% 1,185 +46.4% *Includes Sunday title. Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

  6. Monthly newsbrand readership (Print & Online) 000s 21,571 16,654 +59.4% +10.6% 13,739 12,665 12,471 12,229 +52.5% +25.1% 8,377 +149.8% 7,128 +178.7% 6,504 +7.6% +92.0% 5,406 +61.0% +20.3% 2,403 +56.1% *Includes Sunday title. Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

  7. Newsbrand Monthly Readership Millions Total Monthly Reach 42.0m Total Monthly Reach 39.9m Total Monthly Reach 39.7m Total Monthly Reach 39.5m 6% 3.7m additional reach with online 19m (online total) 38.4m (print total) Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013 *NRS print only figures (NRS PADD data not available pre 2012)

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

  9. % Readership by age 5.84m 7.14m 6.65m 7.14m 6.48m 8.63m 5.23m 6.17m 6.12m 8.01m 5.73m 5.41m 3.40m 3.21m 2.74m 5.65m 3.21m 3.10m Source: NRS PADD Jan 13 – Dec 13 + comScore November 201

  10. % Readership by gender 21m 19m 11m Source: NRS PADD Jan 13 – Dec 13 + comScore November 201

  11. % Readership by social grade 12m 9m Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

  12. % Readership by working status 18m 23m 15m 8m 9m 12m Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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