How to use Social Media to manage your Online Reputation

1. How to use Social Media to manage your Online Reputation

2. Your online reputation is critical to your personal and professional success. A good website reputation doesn’t come automatically. It is built over time and you need to manage it to preserve it. The online space is filled with smart people, critical people, and a few hostile people who are not interested in preserving your name. Managing your online reputation is your job alone, and it demands constant monitoring.

3. Initially, only organisations that deal in travel and hospitality used to focus on online brand reputation management. However, with time, organisations like telecommunication, IT, entertainment, electronics, sports, etc., have also shown interest in it. These days, almost every other company is using ORM as it is the best defence to manage your brand’s reputation online.

4. In the past decade, social media has played a pivotal role in connecting people across the globe. Similarly, it has helped brands to connect with potential customers. Social media not only allows brands to connect with the right audience, but also helps them establish a powerful communication channel with their target market. Your brand’s reputation is entrusted in the hands of global citizens as more than ¼ of the world population uses internet. Buying behaviour is fuelled by the reviews posted by other users and it is seen that people often check product reviews before making a purchase. Online reputation of your brand directly impacts the bottom line revenue.

5. Some of the easiest ways your business can make the best use of social media to generate profit! Search Engine Optimisation Your sales graph could go down even if one negative review is found. Negative reviews act as a threat to your reputation. What if the primary keywords related to your business show negative reviews on the first page of Google search? Terrifying, right? Luckily, using on-page and off-page SEO strategies you can manage and improve your online presence. Your focus should be to take your brand on all major social media platforms and use keywords that can optimise your pages/profiles. This way you can list your social media profiles in the top search results.

6. Choose the right Social Platforms: Social Media has vast realm with numerous platforms to choose from. Choosing the right social platforms is the first important step in helping you market your products effectively. Measure the scale of your target audience and then pick what’s best for you. LinkedIn would be the place to engage with your customers, if you are a finance company. And if you sell apparels, then you must go for platforms like Facebook, Pinterest and Instagram.

7. Sharing is Caring Don’t forget to spread the word when people mention something positive about your business offerings on social media. Sharing with your followers will apprise them of the good work done by you. However, remain subtle, and try not to over brag. Acknowledge positive comments with a “Thank You” or anything that shows your gratitude. Also, you can always ask for positive recommendations from your social media followers. Satisfied customers happily provide good feedback, it only needs you to ask. Good number of positive reviews and recommendations also help in overpowering a few negatives.

8. The Bottomline Social Media is that operative tool, which, if utilised properly can work wonders for your brand. It only requires marketers to pay attention to detail and recognise the massive potential that online activities have. Doing this will surely bear fruitful results for your business.

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