1 / 29

How to Use HubSpot Software to Manage Your Brand Online

How to Use HubSpot Software to Manage Your Brand Online. Mike Volpe VP Marketing @ HubSpot Twitter: @ mvolpe. Who is HubSpot?. Founded : 2006 Team : 90 (15 MIT) A : $5m General Catalyst B : $12m Matrix Partners Outside Director: Gail Goodman, CEO Constant Contact (CTCT).

mannix-duke
Download Presentation

How to Use HubSpot Software to Manage Your Brand Online

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

  2. Who is HubSpot? • Founded: 2006 • Team: 90 (15 MIT) • A: $5m General Catalyst • B: $12m Matrix Partners • Outside Director: Gail Goodman, CEO Constant Contact (CTCT)

  3. Outbound Marketing

  4. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

  5. Marketing Has Changed 1950 - 2000 2000 - 2050

  6. The Good News!

  7. Inbound Marketing

  8. Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions VocioPays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI

  9. Proven ROI of Inbound Marketing www.HubSpot.com/ROI

  10. Managing Your Brand Today • Publish thought leadership • Build a community • Measure presence in search engines • Monitor articles & discussions • Participate in discussions • Measure results

  11. Publish Thought Leadership

  12. Blogging is Thought Leadership • Interact with influencers – analysts & other thought leaders • Push your thought leadership to Google • Allow comments and discussion • Encourage subscriptions and sharing of your thought leadership

  13. Business Blog Software • Easy to use, built for business • Built in, interactive optimization • Automatic publishing to email and social media • Encourages fans to share content • Business blog analytics

  14. Subscribers & Visitors

  15. Blog Article Performance

  16. Build a Community

  17. Community Building Software • Automatic notification of influencers you should follow • Simple subscription to your blog by RSS and Email • Notification of who is talking about your company • Track the size of your community

  18. Measure Presence in Search Engines

  19. Search Presence (SEO) Software • Track rank vs. competitors • Track overall presence in Google • Alerts about key rank changes • Data to target new terms intelligently

  20. SEO Rankings

  21. Monitor Articles and Discussions

  22. Monitor Discussions with Software • Know who is talking about your company, products, executives • Know who is talking about your industry • Understand which comments have the most influence

  23. Participate inDiscussions

  24. Participate in Discussions w/ Software • Answer questions • Comment on blogs • Retweet your fans’ messages • Post to Twitter and Facebook • Track your social media interactions

  25. Measure Results

  26. Measure Social Media Software • Measure visitors, leads and conversion rates from social media • Measure sales from social media • Closed-loop-marketing for everyone

  27. Metrics: Traffic, Leads, Customers

  28. Metrics: Traffic, Leads and Customers Visitors from Blog

  29. Thank You! www.HubSpot.com/Free-Trial Mike Volpe HubSpot VP Marketing Twitter: @mvolpe

More Related