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Terms - Mobile Marketing

Terms - Mobile Marketing. Mobile Marketing – the use of wireless network & cell phone as a means of marketing communication. Terms - Mobile Marketing. SMS (text messaging) – exchange of short text messages between fixed line or mobile phones MMS (multimedia messaging services).

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Terms - Mobile Marketing

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  1. Terms - Mobile Marketing • Mobile Marketing – the use of wireless network & cell phone as a means of marketing communication

  2. Terms - Mobile Marketing • SMS (text messaging) – exchange of short text messages between fixed line or mobile phones • MMS (multimedia messaging services)

  3. Terms – Mobile Marketing • Mobile advergaming – games on the move – using smart phone games as promotional tools – • http://www.youtube.com/watch?v=paVgXdhM_Aw • Websites – groups of pages on the www. devoted to one or several topics • Location-based services – recommendation of services like restaurants, retailers, events, etc. in an area • Utilizes GPS to locate your and target location • Examples: urbanspoon.com, zagat.com • http://www.zagat.com/ • QR codes – web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response • Mobile search – information retrieval service w/mobile platforms & phones

  4. Terms – Mobile Marketing • Mobile advergaming – games on the move – using smart phone games as promotional tools • Websites – groups of pages on the www. devoted to one or several topics

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