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21 st CENTURY RECRUITING & MARKETING FOR BAND LEADING STUDENTS FROM HIGH SCHOOL/COMMUNITY COLLEGE TO YOUR PROGRAMS

21 st CENTURY RECRUITING & MARKETING FOR BAND LEADING STUDENTS FROM HIGH SCHOOL/COMMUNITY COLLEGE TO YOUR PROGRAMS. Presented by: Rob Hunter Mesa Community College mesacollegeband@gmail.com CBDNA Summer Athletic Band Symposium June 2-4, 2011. Welcome. Please Take Out Your Cell Phones

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21 st CENTURY RECRUITING & MARKETING FOR BAND LEADING STUDENTS FROM HIGH SCHOOL/COMMUNITY COLLEGE TO YOUR PROGRAMS

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  1. 21st CENTURY RECRUITING & MARKETING FOR BANDLEADING STUDENTS FROM HIGH SCHOOL/COMMUNITY COLLEGE TO YOUR PROGRAMS Presented by: Rob Hunter Mesa Community College mesacollegeband@gmail.com CBDNA Summer Athletic Band Symposium June 2-4, 2011

  2. Welcome Please Take Out Your Cell Phones Text “Band” to 847-242-8900

  3. Scheduling • Collaborative Scheduling (ASU/MCC/Community Groups) • Easy Registration Process to ASU Marching Band • Community Credit http://music.asu.edu/sundevilband/community.php

  4. Public Awareness • Volunteerism • Direct Calls • Letters to Administrators • Open Door Recruiting • Exposure From National Conferences • Honor Bands and Clinics

  5. Local Vendors Hayden School Supplies – Jim Maynard BBQ Music Stores Private Lesson Studios Instrument Repair Shops 6

  6. Matriculation Source: http://www.maricopa.edu/business/ir/university_transfer.php 7

  7. Faculty & Staff • University Faculty Recitals Held at MCC • TA/GA Outreach to MCC – Stepping Stones • Direct Introductions to Students • Guest Soloists • Valuing Relationships

  8. Word of Mouth & Networking 9 Successful Transfer Partnership Scholarships Direct Introductions to Directors, Staff, & Faculty Auburn University Banquet Trailer

  9. Ensembles, Camps, & Conferences HS, MS, & ES Directors Assisting with Honor Bands, Sectionals, & Working as Adjuncts Sonic Brass (sonicartsaz.com) Flute Choir (DEF Project), Chamber Ensembles, Summer Concert Band, & Jazz Camps Shared Clinicians & Guest Artists 10

  10. Communication Campaigns • Mass Texting www.betwext.com • Email Management www.campaignmonitor.com • Google AdWords (display/redirect and direct) • Website Analytics (Google Analytics) • Splash Pages www.unbounce.com • Social Networking, FB, Twitter, LinkedIn • Marketing Through Humanities Classes • High School Senior Programs • List and Project Management www.37signals.com

  11. Please Turn Up Your Cell Phones Thanks for Attending!

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