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Children’s games and entertainment on tablets

Children’s games and entertainment on tablets. The Whole Truth. @ storytoys @ barryoneill. Kids Category. Let’s review the Kids category. Kids Category. Let’s review the Kids category. So, where is the kids category? Games, Entertainment, Books, Education. What size is it?

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Children’s games and entertainment on tablets

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  1. Children’s games and entertainment on tablets The Whole Truth @storytoys @barryoneill

  2. Kids Category • Let’s review the Kids category

  3. Kids Category • Let’s review the Kids category. • So, where is the kids category? • Games, Entertainment, Books, Education. • What size is it? • Who is making kids apps? • What, specifically is a kid?

  4. Applications Volume Games – 132,501 Books – 55,004 Education – 72,540 Android.

  5. Disney, Nickelodeon, Sesame Street, Penguin, Bonnier (aka Toca Boca) Hundreds of apps Thousands of apps Oceanhouse, Duck Duck Moose, Goodbeans, StoryToys. Tens of thousands of apps A.N.Onymous LLC. Marge & Mikey’s App Company LLC.

  6. Disney, Nickelodeon, Sesame Street, Penguin, Bonnier (aka Toca Boca) Hundreds of apps Thousands of apps Oceanhouse, Duck Duck Moose, Goodbeans, StoryToys. Tens of thousands of apps A.N.Onymous LLC. Marge & Mikey’s App Company LLC.

  7. Disney, Nickelodeon, Sesame Street, Penguin, Bonnier (aka Toca Boca) Hundreds of apps Thousands of apps Oceanhouse, Duck Duck Moose, Goodbeans, StoryToys. Tens of thousands of apps A.N.Onymous LLC. Marge & Mikey’s App Company LLC.

  8. Children’s audience micro-segmentation Schooling Stage – PreK-3 Pre-Verbal Pre - School Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3

  9. Children’s audience micro-segmentation Schooling Stage – PreK-3 Pre-Verbal Pre - School Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3 Child Age <2 2-4 4-5 5-6 6-7 7-8 8-9

  10. Children’s audience micro-segmentation Schooling Stage – PreK-3 Pre-Verbal Pre - School Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3 Child Age <2 2-4 4-5 5-6 6-7 7-8 8-9 Content Selection Parent Prescribed Parent / Child consensus Peer

  11. Children’s audience micro-segmentation Schooling Stage – PreK-3 Pre-Verbal Pre - School Pre - Kindergarten Kindergarten Grade 1 Grade 2 Grade 3 Child Age <2 2-4 4-5 5-6 6-7 7-8 8-9 Content Selection Parent Prescribed Parent / Child consensus Peer

  12. Demo Time

  13. Discovery • Reach the Parents (and grandparents) • Engage Children • Momblogs • Featuring • App Promoters • Cross Promotion

  14. Price Drop Promotion

  15. Price Drop Promotion - Paid

  16. Price Drop Promotion

  17. Monetization • Paid works. • Freemium also works. • Free 2 Play. Smurfville. • Paymium, also good.

  18. Wrapping up • Kids have far higher quality expectations than adults (and app designers) give them credit for. • Soft approach to monetization. • Make children laugh.

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