An Introduction to virtual franchise events

1. An Introduction to virtual franchise events Presented by:

2. Presented By • Paul Segreto, President/Founder, franchisEssentials Partner, Virtual Franchise Events, Inc. PaulSegreto@FMDpro.com Virtual Franchise Events, Inc. 2010

3. What is a Virtual Event? Virtual events combine various configurations of the latest technologies such as: • Webcasting • Online chats • Video streaming • Webinars • Social media • Avatar graphics To provide elements such as: • One-on-one interaction • Speeches • Q&A • Seminars • Distribution of literature • Interactive social ‘gatherings’ • Exhibitor booths All without ever leaving your desk or home to participate! Virtual Franchise Events, Inc. 2010

4. What General Types of Virtual Events Are Available? • Tele-conference/tele-seminar • Video conferences • Video phone call • Webinars • Webcast • Live Internet radio • Web chat • Web collaboration • Podcasts • Web conferencing • Virtual environment events Virtual Franchise Events, Inc. 2010

5. What Does a Virtual Environment Event Look Like? Virtual Environment Event Video Demo Virtual Franchise Events, Inc. 2010

6. What Are the Benefits of Participating in a Virtual Environment Event? • Increases productivity; takes minimal time away from regular daily work activities as participants never need to leave their desk, and yet can participate in every aspect of the event, including one-on-one interaction. • For marketers, virtual environment events provide a rich source of marketing data, because every activity of each participant can be tracked and evaluated. • Geographically dispersed franchisees and/or staff may participate and interact . • Negates the need for expenses such as: travel, hotel, meals and/or client entertainment expenses Virtual Franchise Events, Inc. 2010

7. Are there Specific Benefits to Franchises for Virtual Event Participation? • Increased interactivity with franchisees improves franchise relationships. • Embracing technology leads candidates to perceive franchisor is leading edge enterprise; increases candidate interest. • Allows for addressing urgent matters with minimal planning; improves ability to act quickly. • Enables franchisors to reach specific markets as well broad markets cost-effectively. • Exposes franchisees to increased training and motivation, improving skills and attitudes. • Affords franchisors ability to test-market concept (interest) in international markets cost-effectively. • Creates new-found levels of efficiency in time-management, message delivery and sense of urgency at all levels of franchising. • Ability to continue the messages delivered at in-person events stretching investment values. Virtual Franchise Events, Inc. 2010

8. Who is Virtual Franchise Events, Inc. (VFE)? • VFE, Inc.™ is a joint venture between franchisEssentials™ and Strategic Growth Concepts™ • franchisEssentials is a Houston-based franchise industry consulting firm owned by Paul Segreto • Strategic Growth Concepts is a Detroit-based small business consulting firm owned by Linda Daichendt • VFE is a key component of the concept known as ‘Integrated Franchise Marketing’™ Virtual Franchise Events, Inc. 2010

9. What Types of Virtual Events Will VFE, Inc. be Producing? • Franchisor/Franchisee Motivation programs • 1x per quarter; starting Q3 2010 • Training programs (one-hour and half-day events) • 3x per quarter; starting Q1 2010 (March) • Entrepreneurial programs • 1x per quarter; starting Q3 2010 • Business Expansion Strategy programs • 1x per quarter; starting Q3 2010 • Franchise Industry-specific Events (from the professional services community) • 2x per year; starting Q4 2010 Virtual Franchise Events, Inc. 2010

10. What Types of Virtual Events Will VFE, Inc. be Producing? (cont’d) • High-profile Speaker programs • 2x per year; starting Q3 2010 • Franchise Industry Trade Shows • 2x per year; starting Q4 2010 • Franchise Fairs • 2x per year; starting Q2 2010 • 3x per year; starting 2011 • 4x per year; starting 2012 • Virtual “tweet-ups” for the franchise industry • As a part of most major virtual events • Franchise-brand-specific Events • As contracted Virtual Franchise Events, Inc. 2010

11. How Can We Become Involved in Virtual Events Produced by VFE, Inc.? • Attendance/participation • Hosting • Exhibiting • Sponsorship Virtual Franchise Events, Inc. 2010

12. Why Should You Attend, Host, Exhibit at, or Sponsor a Virtual Franchise Event? • The economy has caused franchise firms to decrease the number of seminars, conferences, trade shows and training programs they participate in due to the high cost of that participation • Those franchise organizations are now seeking new ways to locate prospective franchisees, train & motivate staff and franchisees, and to gain industry information in a cost-effective manner • Technology advancements have already made virtual events a viable, cost-effective and impactful alternative for presentations, sales and training in all types of industries; the franchise industry should experience the same high levels of success Virtual Franchise Events, Inc. 2010

13. To Attend or Exhibit at VFE Events Refer to the Schedule of Events on our website at www.VirtualFranchiseEvents.com . Event information will be placed in the schedule as soon as dates are confirmed, and attendee / exhibitor details are finalized. Please check back frequently as we are currently in the process of completing plans for our 2010 Event Schedule. Virtual Franchise Events, Inc. 2010

14. Benefits to Hosts, Exhibitors & Sponsors of Virtual Franchise Events Programs • Your firm will be perceived as being on the ‘cutting edge’ of technological advancements • Allows your firm to expand its brand recognition on a global level thru virtual event marketing programs • Depending on the type of event and/or sponsorship selected, you may have access to comprehensive information on all event attendees for your firm’s marketing purposes • Sponsor firms will have access to information on all event exhibitors and/or presenters for marketing purposes Virtual Franchise Events, Inc. 2010

15. Hosting Franchise-Branded Virtual Events for Your Company • What types of events can you host? • Training programs • New product announcements • Executive presentations • Franchisee recruitment programs • Vendor trade shows for the franchise network • Franchisee conferences • How does it work? • Decide the type of event you would like to host and the date(s) of the event • Contact VFE, Inc. to receive a quote for implementing your virtual event; you may contact us via the ‘hosting inquiry form’ on our website, or the email addresses listed in this presentation • Work with VFE, Inc. to coordinate the production of your virtual event • VFE, Inc. will handle the technical aspects of your hosted virtual event Virtual Franchise Events, Inc. 2010

16. VFE Event Sponsorship • VFE, Inc. is currently accepting sponsors for 2010 events and beyond • SPECIAL OPPORTUNITY: The 1st four Charter Sponsors to complete their sponsorship agreement and provide complete payment will receive Platinum Sponsorship benefits for 2010, 2011 and 2012 – on all VFE events. • Register on our website at www.VirtualFranchiseEvents.com to be contacted about event sponsorship opportunities. Virtual Franchise Events, Inc. 2010

17. Major Sponsorship Options • Charter Sponsorship (limited to 8 total; 1st 4 confirmed receive sponsorship of ALL VFE events, final 4 receive virtual environment events only) • Cost: $25K for a 3-yr package • Includes: • Platinum-level sponsorship on all VFE events for 3 yrs (does not include franchise-branded events) • Value: • Year 1 - $80K (2 major events, at least 2 training and/or presentation type events) • Year 2 - $110 K (2 major events, 2 geographic-specific events, at least 2 training and/or presentation type events) • Year 3 - $140K (2 major events, 4 geographic-specific events, at least 2 training and/or presentation type events) • 1st right of refusal on Platinum sponsorship slots for Yr 4 • $25K investment = $330K value minimum Virtual Franchise Events, Inc. 2010

18. Major Sponsorship Options (cont’d) • Platinum Sponsorship (limited to 5 per event) • Cost: $25K per major event; $15K per geographic-specific or training/presentation type event • Gold Sponsorship (limited to 4 per event) • Cost: $20K per major event; $10K per geographic-specific or training/presentation type event • Silver Sponsorship (limited to 10 per event) • Cost: $10K per major event; $5K per geographic-specific or training/presentation type event Virtual Franchise Events, Inc. 2010

19. Additional Sponsorship Options • Lounge Sponsorship* (limited to 1 per event) • Exhibit Hall Sponsorship* (limited to 1 per event) • Conference Hall Sponsorship* (limited to 1 per event) • Roundtables Hall Sponsorship* (limited to 1 per event) • Resource Center Sponsorship* (limited to 1 per event) • Keynote Session Sponsorship* (limited to 1 per event) • Key Topic Session Sponsorship* (limited to 5 per event) *NOTE: These sponsorships are not available for all events Virtual Franchise Events, Inc. 2010

20. To Host, Exhibit in or Sponsor If you are interested in exploring Hosting, Exhibiting in, or Sponsorship opportunities with Virtual Franchise Events, Inc., please register on our website at www.VirtualFranchiseEvents.com or contact us directly at: Linda Daichendt Phone: 248-470-3257 Email: Linda@StrategicGrowthConcepts.com Paul Segreto Phone: 832-838-4822 Email: PaulSegreto@FMDpro.com Virtual Franchise Events, Inc. 2010

21. Questions? We at Virtual Franchise Events, Inc. appreciate your participation today. Virtual Environment Event Video Demo Virtual Franchise Events, Inc. 2010