1 / 19

An Introduction to events

An Introduction to events. mr. steven melzer. Generic benefits. Those which distinguish events from permanent attractions. Such benefits are likely to be expected by a visitor regardless of the tangible event. Generic benefits of an event fit into the following categories. THE SPECTACLE

zia
Download Presentation

An Introduction to events

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. An Introduction to events mr.stevenmelzer

  2. Generic benefits • Those which distinguish events from permanent attractions. Such benefits are likely to be expected by a visitor regardless of the tangible event. Generic benefits of an event fit into the following categories. • THE SPECTACLE • RITUAL • GAMES • SENSE OF BELONGING • AUTHENTICITY

  3. Defining types of events Events Sectors • Events are a unique form of tourist attraction, ranging in scale from mega-events such as the Olympics and Soccer World Cup, through community festivals to recreational events at parks.

  4. Event sectors Sports event sector Recreational event segment Amusement Events Recreational Sport and Games • Professional • Amateur

  5. Business and trade event segment • Fairs, markets, sales • Trade Shows • Expositions • Meetings • Publicity Events • Fundraiser Events • Incentive Events

  6. Political event segment • Inaugurations • Investitures • VIP Visits • Raffles

  7. Event sectors continued ARTS & Entertainment event segment Cultural events Festivals Carnivals Religious Pageants Parades Heritage Commemorations • Concerts • Award Ceremonies • Various Performances

  8. EVENTS SECTORS continued Private event segment Educational event segment Seminars Workshops Clinics Congresses • Personal • Anniversaries • Family Holidays • Rites of Passage • Social • Parties • Galas • Reunions

  9. “EVENTS ARE A UNIQUE FORM OF TOURIST ATTRACTIONS, RANGING SCALE FROM MEGA EVENTS SUCH AS THE OLYMPICS AND WORLD CUP SOCCER, THROUGHT COMMUNITY FESTIVALS TO RECREATIONAL EVENTS AT PARKS”

  10. A DEFINITIONAL FRAMEWORK • EVENTS ARE TEMPORARY OCCURENCES, EITHER PLANNED OR UNPLANNED, WITH A FINITE LENGTH OF TIME • PLANNED EVENTS HAVE A LENGTH OF TIME THAT IS USUALLY FIXED AND PUBLICIZED • SPECIAL EVENTS CAN BE DESCRIBED AS ONE-OFF OR INFREQUENTLY OCRRUING OCCASSIONS OUTSIDE OF THE NORMAL PROGRAM.

  11. CORE ATTRIBUTES OF SPECIAL EVENTS • -Being out of the ordinary • -Having a significant economic impact • -Attracting media attention • -Raising awareness of a region or enhancing its image or profile • -Being one-off or infrequent occerrences • -Being of limited duration • -Offering a social experience • -Attracting tourists or tourism development

  12. Major Events are large scale (usually national or international) special events which are high in status or prestige and which attract large crowds and media attention • Hallmark Events can be referred to as those events that mark an important historical anniversary

  13. Attributes of hallmark events • Are large in scale • Can be held on an international or national scale • Are tied to a specific place • Attract funds to the region • Attract large crowds • Are of infrequent occurrence • Incorporate festivals or other events • Incur large costs • Involve prestige and status • Involve tradition

  14. Mega Events can attract very large numbers of event visitors or have a large cost or psychological effect. • Cultural Events. The most common form of celebrating this type of events Is through a festival. Festivals are mostly traditional with long histories. • Business or Trade Events. Fairs have a long tradition as periodic exhibitions and markets. • The term Exposition or Expo is also applied to trade and consumer shows which fall into two types: TRADE SHOWS & CONSUMER SHOWS

  15. Meeting and educational events • Term applicable to a group of people assembled for any purpose, usually refers to a small business private event • Retreat describes a meeting that gets people away from their normal environment. • Seminar, Clinic, or Workshop are terms used for meetings focused on education. • Conclave is a very private or secret meeting

  16. Sports events • Deals with organized and competitive occurences • Meets = describes a sports event or meeting that is organized for the purpose of competition • Championships = are meets within leagues to select winning team; they can be athlete focused, designed to select the best performer from members in a sport. • Tournament = describes a meet organized to select a winner from teams or participating players.

  17. ART EVENT CATEGORIES • Participatory • Where there is no separation of audience and performers • Performing • Usually involving performers in front of audiences (drama/dance/music) • Visual • Painting, sculpture, and handcraft

  18. MAJOR TRENDS • Based on our discussions and exploring on the internet find one trend for each of the major trends in events. • Sponsorship – Special Event Venues – Legal Issues • (hint: google search “trends in sponsorship”)

  19. Forces that impact events • Economic Forces • Discretionary Time • Population and Demographic Interests • Urban Conditions • Political Forces • Technological Forces • Values • Cultural Diversity

More Related