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Top 3 Tips

Learn essential strategies for maximizing publicity from industry experts. Build media relationships, prioritize promotions, and harness social media effectively. Drive impact with branding initiatives and legislative outreach. Connect with colleagues for collaborative growth.

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Top 3 Tips

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  1. Top 3 Tips Communications Council

  2. Top 3 Tips … befriend powerful people Fritz Miller Director of Marketing South Dakota fritz.miller@sdpb.org 605-677-6455 Yes, that’s Ira Glass - my newest pal. He’s awesome.

  3. Top 3 Tips … for Publicity Teri L. Sullivan WKNO Promotions Manager Memphis, TN tlsullivan@wkno.org 901-729-8735

  4. Top 3 Tips … for Publicity Build relationships with the media

  5. Top 3 Tips … for Publicity Build relationships with the media Prioritize your promotions

  6. Top 3 Tips … for Publicity Build relationships with the media Prioritize your promotions Reach out to partner organizations

  7. Top 3 Tips … Social Media (for small departments) Liz Bowles Digital Media Editor North Carolina lbowles@unctv.org 919-549-7054

  8. Top 3 Tips … Social Media (for small departments) Prioritize & Consolidate

  9. Top 3 Tips … Social Media (for small departments) Prioritize & Consolidate Create a posting schedule

  10. Top 3 Tips … Social Media (for small departments) Prioritize & Consolidate Create a posting schedule Identify ‘quickie’ content

  11. Top 3 Tips … Social Media (for small departments)

  12. Top 3 Tips … Branding a Community Impact Initiative • Matt Huelskamp • Director of Brand IdentitySt. Louis, MO • mhuelskamp@ketc.org • 314-512-9117

  13. Top 3 Tips … Branding a Community Impact Initiative Determine the Goals

  14. Top 3 Tips … Branding a Community Impact Initiative Determine the Goals Develop the Branding

  15. Top 3 Tips … Branding a Community Impact Initiative Determine the Goals Develop the Branding Strive for Consistency

  16. Top 3 Tips … for Joint Licensees Meredith Hart Marketing & Communications Director Columbus, OH meredith.hart@wosu.org 614-247-2675

  17. Top 3 Tips … for Joint Licensees Assess Your Resources & Platform Identities

  18. Top 3 Tips … for Joint Licensees • Assess Your Resources & Platform Identities • Establish Internal Priorities Calendar

  19. Top 3 Tips … for Joint Licensees • Assess Your Resources & Platform Identities • Establish Internal Priorities Calendar • Develop Marketing/Creative Briefs

  20. Top 3 Tips … for Legislative Outreach Ashley Barcum Director of Communications Oklahoma abarcum@oeta.tv 405-841-9271

  21. Top 3 Tips … for Legislative Outreach Strong and strategic messaging development

  22. Top 3 Tips … for Legislative Outreach Strong and strategic messaging development Public events that demonstrate value and support

  23. Top 3 Tips … for Legislative Outreach Strong and strategic messaging development Public events that demonstrate value and support Build key relationships and leverage as messengers

  24. One More Tip … Reach Out to Your Colleagues! NETA Communications Council Chair: Matt Huelskamp - Nine Network of Public Media mhuelskamp@ketc.org | 314-512-9117 Vice Chair: Ashley Jefcoat - Mississippi Public Broadcasting ashley.jefcoat@mpbonline.org | 601-432-6436 Past Chair: Ashley Barcum - OETA/Oklahoma City abarcum@oeta.tv | 405-841-9271

  25. One More Tip … Reach Out to Your Colleagues! NETA Communications Council At Large: Jennifer Amend - Wyoming PBS jamend@cwc.edu | 307-855-2372 Liz Bowles - UNC-TV lbowles@unctv.org | 919-549-7054 Meredith Hart - WOSU/Columbus meredith.hart@wosu.org | 614-247-2675 Fritz Miller - South Dakota Public Broadcasting fritz.miller@sdpb.org | 605-677-6455 Tanya Marie Singh - Virgin Islands Public Broadcasting tsingh@wtjx.org | 340-718-3339 Teri Sullivan - WKNO/Memphis tlsullivan@wkno.org | 901-729-8735

  26. One More Tip … Reach Out to Your Colleagues! Lisa Taylor Lehman Communications Council Liaison, NETA llehman@netaonline.org 803-978-1578 Special thank you to Tim Stack and the Utah Education Network for facilitating this webinar.

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