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Make it with Meat

Join Lucy Husband, Sales & Marketing Director of Stoddart’s, a leading Scottish beef processor, as she explains the process of developing a new burger product. Learn about market research, analysis, target market identification, and more. Discover the key factors that make a good product, from taste and cost to packaging and branding. Get ready to create a successful product with this innovative guide.

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Make it with Meat

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Presentation Transcript

  1. Make it with Meat

  2. Introduction to Stoddart’s Lucy Husband Sales & Marketing Director

  3. Who are Stoddart’s? Leading Scottish beef processor Local company Family owned business Focus on service, quality, knowledge, and innovation

  4. New Product Development Phil Swailes Production

  5. Bathgate Academy Project

  6. New Product Development • Develop new burger product • Working together in teams • Individual roles and responsibilities • Follow clear process

  7. New Product Development • Market research • Analysis • Target market • Concept generation • Point of difference

  8. New Product Development • Healthy product • Size • Shape • Weight • Cost • Receipe Specification development... • Flavour • Ingredients • Quality control • Ease to make • Texture • Food safety

  9. New Product Development Testing & Refinement

  10. New Product Development Marketing the product • Packaging & labelling • Price point • Branding • Clear & concise pitch that grabs the attention

  11. New Product Development What makes something a good product? • Do your homework (market research) • Clear target market • A need (point of difference) • Time spent during planning phase • Well costed • Tastes good & looks good (would you buy it?) • Strong sales pitch

  12. Good luck!

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