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FEDHASA Presentation to Portfolio Committee on Tourism 21 February 2012

FEDHASA presents their strategic priorities to the Portfolio Committee on Tourism, focusing on building trust, delivering relevant value, promoting products, and building government relations. They also discuss the types of hospitality enterprises and initiatives to increase domestic tourism. Additionally, the contribution of the tourism sector to development, growth, and job creation is highlighted, along with support for sustainable livelihoods and shifts in geographic markets.

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FEDHASA Presentation to Portfolio Committee on Tourism 21 February 2012

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  1. FEDHASA Presentation to Portfolio Committee on Tourism 21 February 2012

  2. Introduction • FEDHASA in process of reviewing strategic plan • Key priorities that have been identified to realise objective • FEDHASA is recognised and respected as the prime representative for the South African hospitality industry • Strategic Priorities • Build Trust • Define Organisation • Deliver Relevant Value • Deliver Products • Ensure Viability • Establish Identity • Promote Product • Build Government Relations • Enable Training

  3. Enterprise development and partnerships • Sectors of tourism • Hospitality focus • Other sectors • Types of hospitality enterprises - range spreads • Big hotels • Lodges • Guest houses • Self catering • Bed & Breakfast • Partnerships for • Development • Providing services • Training • Stakeholder partners • Government • Consumers • Labour

  4. Enterprise development and partnerships • Resources available • DTI grants for small players (not easy to access due to rules) • Skills Development re: Educator programme • Training & development • Capacity of hospitality host properties • Discipline & commitment from learners • Needs: • Revisit TECSA • Review status • Develop new prioritieS • Funding access for first timers • Market access for smme’s • Re-establish & fund the concept & practise of "apprenticeship" • Trainers • Learners

  5. Initiatives to increase domestic tourism development • Types of domestic market • Corporate • Leisure • Destination marketing initiatives • Focus areas • Geographic & Seasonal • Opportunities for focus • Promotions • SAT - "Short Left" • Own Big & Small industry players • Needs • Revisit "Short Left“

  6. The tourism sector contribution to development, growth and job creation • Guest Houses rezoning takes long and costly • Bed & Breakfast rezoning takes long and costly • Business Tourism (CVB’s) - MICE • Government business sources • Government delay in payment process – smme’s • Avoid budget cut in Travel & Tourism (sustainable jobs)

  7. The tourism sector contribution to development, growth and job creation • Areas of growth and development • Increasing • Decreasing • Investment opportunities • Value realised from tourism/hospitality • Erratic trends • Sustainability • Needs • Business tourism fund to bid for international events & conferences • Strengthen Convention & Visitors Bureaus (CVB) through stronger industry linkages

  8. Support for sustainable livelihoods to small, medium and micro enterprises • Government support needed • Settle the accounts on time (cashflow management) • DTI grants – policy and procedures are not easy to access funds • Distribution of Government business, consider small towns (Conferences)

  9. Support for sustainable livelihoods to small, medium and micro enterprises • Servicing tourism industry • Value chain • Own SMME entities • Supporting big players • Funding and finance example • Needs • Access to finance for SMMEs • Improve training opportunities for SMMEs

  10. Shift in geographic markets and geographic spread • Trends • Statistics • Increases • Inbound • Outbound • Special issues • African vs Western • Family & friends focus • Affordability • Areas • Local • Regional/provincial • National • SADC • Africa • International

  11. Shift in geographic markets and geographic spread • Why shifts • Economic environment • Local & International • Travel trends • Travellers preferences • Costs of travel • Market realities • Western vs African • Time & interest focus • Quality time with family • Home • Visiting • Traditional home • Family & friends • Bus travel • Infrastructure • Balance new investment vs maintenance • e.g. Northern Berg access roads

  12. Shift in geographic markets and geographic spread • Needs • Recognition of reality and needs of our local market & people - we are not catering for real needs! • Competitive local costing and affordability considerations • Road access

  13. Successes and challenges • Successes • Imvelo Awards • Responsible tourism • Representative organisations exist • Relationships with stakeholders • Government • Communities • Labour stability • Tourism Business Council of South Africa

  14. Successes and challenges • Challenges • Need enabling environment • Government policy - Support or Hindrance? • Political - Support or Hindrance? • Stronger working relationships with government & agencies • National • Provincial • Local • Recognition of the collective voice of tourism industry • Skills development • Quality & quantity of school leavers • Bridging courses • Global trends • Economic meltdown • Changing markets • Hospitality industry training resources established

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