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Caroline BIROS, Hanane EL JAMALI, Willy MARMUSE, Nicolas PETIT, François PITTET, Thomas ROMEYER HEC MS Management de Gra

General Electric Medical systems. Caroline BIROS, Hanane EL JAMALI, Willy MARMUSE, Nicolas PETIT, François PITTET, Thomas ROMEYER HEC MS Management de Grands Projet. France's attractiveness. General Electric Presentation.

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Caroline BIROS, Hanane EL JAMALI, Willy MARMUSE, Nicolas PETIT, François PITTET, Thomas ROMEYER HEC MS Management de Gra

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  1. General Electric Medical systems Caroline BIROS, Hanane EL JAMALI, Willy MARMUSE, Nicolas PETIT, François PITTET, Thomas ROMEYER HEC MS Management de Grands Projet France's attractiveness

  2. General Electric Presentation • Born in 1892 from the merger of Edison General Electric company and Thomson-Houston company • 300.000 employees in more than 100 countries • Turnover 2001:125.9 billions USD • Profits 2001: 14,1 billions USD

  3. General Electric Presentation • 13 businesses in 3 types of product: • long cycle life (40% of profits : infrastructure technology and services: aircraft engines, medical systems…) • Short cycle life (20% of the profits: Industrial systems, consumer products, specialty materials…) • Financial services (40% of profits: commercial finance, consumer finance, insurance…)

  4. GE Medical system • Turnover 2001: 9 billions USD • Leader in diagnostic and interventional medical imaging, in formation and services technology • Products: X-ray, Functional imaging, radiology, cardiology, obstetrics… • Centres of excellence: located in the Americas, Europe, Asia (more than 40 manufacturing facilities)

  5. France & GE Medical system : History • Commercialisation of US products • GE + Airbus • Airbus + Air France • SNECMA + GE 1960 1970

  6. France & GE Medical system: History • Thomson GE CGR RCA 1980 1990 • GEMS GE-CGR europeen • Headquarter Headquarter • London Issy les moulineaux

  7. France & GE medical systems : Today 2000 2002 • Issy les moulineaux Buc • Opportunity: 15 Ha • Excellence + Technology concentration • The headquarter • European (Europe, the Middle East, Africa) • International (Asia, Australia)  • Global efficiency + Management skills

  8. French characteristics: Opportunities • French administration Possibility of state mobilisation for high interest projects (infrastructures, authorizations, …) • Infrastructures Logistic + Telecom network • U.E. + Euros (VS England) Strategic economic position

  9. French characteristics: Opportunities • Localization in Europe Central position in the European continent • Efficient Management Skills of managers • Well trained Workforce Good qualification

  10. French characteristics: Opportunities • Good abilities to strategic change / flexibility Despite bad French image (strikes, 35h, …), government + population are able to be very reactive when needed. • Capability in high + new technologies Modern development of technologies / sciences • Quality of life Manager appreciate life in France

  11. French characteristics: Threats • Disastrous international image 35H, RTT, strikes,.etc media aspect: French social change = a mess • Cultural gaps between Firms / French people Problem of economical opening : Cultural misunderstanding of industry interests and development • Union Action Political engaged Not enough oriented to a common employer-employee interest

  12. French characteristics: Threats • Facility / Taxes / Costs of benefits Complex, high, non uniformed, … Not motivating • Administrative Relation Daily heavy management at mid-low level

  13. Suggestion of improvements: Get out from this “anti-enterprise spirit” image • Communicate on facts / realization. • Put the stress on French state implications + efforts. • Reduce the social fracture between companies and employees • Reconcile population with  « enterprise » • Educate/train workforce to industry needs • Encourage initiatives such as « invest in France » agency

  14. Conclusion:comparison between GE’s criteria and others companies Criteria’s rank Opportunities Strategic Threats Logistics Infrastructures Social environment Telecom Infrastructures 1 - 6 Flexibility/ work law Internal Market Monetary stability Administration Localization in Europe Work force quality Taxation burdens Quality of life 7 - 12 Local centres of excellence Salary cost Critical handicap Subventions 13 -17 Expatriates Taxation Source: Ernst & Young, France je t’aime… moi non plus Stockoptions Taxation Financial place < 10% 10 - 25% > 40% Average satisfaction rate

  15. Conclusion:comparison between GE’s criteria and others companies GE criteria’s rank Opportunities Strategic Threats Internal market « French image » Localization in Europe 1 - 6 Social environment Infrastructures National administration Quality of management Taxation burdens Work force Quality Local administration 7 - 12 Euro zone Local centre of excellence Flexibility/ Work law Quality of life Subventions Critical handicap 13 -17 Expatriates Taxation Source: Ernst & Young, France je t’aime… moi non plus, used with GE’s information. Stockoptions Taxation Financial place < 10% 10 - 25% > 40% Satisfaction rate

  16. Thanks We would like to thank: • Francis BAILLY, National Executive GE France • Sébastien DUCHAMP, GEMS International Corporate Communication Manager

  17. Any Questions ?

  18. Thank you for your attention

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